Instagram ads management
Instagram ads that look like your best work, not like an ad
On Instagram the picture sells first. We turn your best job photos and short videos into Reels, Stories and feed ads for people near you.
Instagram ads management
How do Instagram ads work for a small business?
Instagram ads are posts, Stories and Reels shown to people who do not follow you yet, chosen by location, age and interests or by how they have already engaged with you. Optimus Business Solutions in Salem, New Hampshire runs them from your professional account, through the same Meta ad account that covers Facebook. The ad looks like the content around it, and a tap sends people to your profile, to a direct message, or to a page on your website.
Who is on Instagram
Why Instagram fits work you can show
Instagram is a visual app first. People scroll it to look, so a finished kitchen, a clean panel upgrade or a new roof line catches the eye in a way a block of text cannot. Good news for any trade with before and after pictures. It also reaches some people who rarely open Facebook, and the ones who save or share your work are often planning a project of their own.
- People nearby who browse for ideas before they hire
- Visitors who already watched, saved or shared your posts
- New people who resemble the ones who already follow you
Every month
Reels, Stories and feed ads built from your jobs
Most of what we run on Instagram is vertical video and full-screen pictures, because that is how people hold the phone. A short Reel of a job from start to finish, a Story with one clear next step, or a carousel of before and after photos. Each one points somewhere: your profile, your messages, a lead form, or a matching page on your website.
- Reels ads in full-screen vertical video
- Stories ads and carousel ads for before and after work
- Placements in the feed, Explore, Stories and Reels
Before the ads
A real profile comes before the first Instagram ad
Ads supercharge an organic engine that already runs. They never come first. On Instagram, people who like an ad tap your name and look at your grid right away. A grid full of recent work tells them you are busy and good at it. An empty one makes them scroll past. So your professional account is set up, your posts go out every week, and only then do we put money behind the work.
- A professional account with a clear bio, contact button and link
- A grid of recent jobs, posted every week
- Your strongest organic posts, ready to become the first ads
Every month
Monthly reporting and control of your spend
Instagram ads run through your own Meta ad account, the same one your Facebook ads use, so there is one bill and one place to look. Every month you get a short, plain summary: which ads people watched, which ones they acted on, and what we will try next.
- One Meta ad account for Instagram and Facebook, in your name
- A plain monthly summary of views, actions and next steps
- Partner access you can take back whenever you want
Keep going
Where this connects
Every part of the system talks to the others: the posts, the professional platforms and the website.
Questions owners ask
Instagram: straight answers
Do I need a business account on Instagram to run ads?
You need a professional account, which is free and quick to switch on. It adds the dashboard, the contact button and the ad tools. It also lets your Instagram connect to your Facebook Page inside one business portfolio, which is how a single ad account can run ads on both apps.
What makes a good Instagram ad for a trade?
Real work shot on a phone usually feels more at home on Instagram than a stock photo. Show the problem, the fix and the finished job, and say plainly what to do next. We make the opening moment worth watching, since people decide quickly whether to keep watching.
Can Instagram ads send people to my website?
Yes. A feed, Story or Reels ad can carry a link to a page on your site, and we match that page to the ad so people land on what they tapped. For some trades a direct message works better, because people like to send a photo of the problem first.
Will people know it is an ad?
Yes. Instagram labels every ad, and people can still like, comment, save and follow from it. That is why the ad should look and sound like the rest of your profile. When it does, some of the people who engage will follow you, and they keep seeing your weekly posts after the ad ends.
Start with the website, then keep your name in front of people
Book a 15-minute call and we map where your business stands, starting with the website.