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Salem, NH. Trades first. Every small business welcome.

Custom-coded websites built for the next generation of AI search, from New Hampshire

When someone needs your trade, they book whoever shows up first and answers. We make sure that is you.

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20+ businesses helpedSalem, New Hampshire based. In person across southern NH, remote nationwideMonth to month. Cancel anytime. You own everything.

Judge the work first

Live sites, on our clients' own domains

Three of the businesses running on an Optimus build right now. Open any of them. The first screen you see is the one their customers see.

See all our work

The roadmap

The road a customer travels to your door, and the office behind it

Every business you compete with runs the same six stages, whether anyone drew them out or not. We build each stage so the next one has something to work with.

Service phone glowing at dusk as the first point on a gold path

  1. Stage 01 · Awareness

    Attention starts wide

    A post, a referral, a truck on the street. Every bit of attention ends the same way: someone types your name or your trade into a search bar.

    See the system for your trade

  2. Stage 02 · Discovery

    The maps and the AI assistants decide who gets seen

    Google Maps, Apple Maps, Bing, Yelp, and Nextdoor are what customers and AI assistants read before they ever see your site.

    See the Local SEO Engine

  3. Stage 03 · Decision

    The website is where they decide

    People judge the quality of a business by the quality of its website, in seconds. This is the conversion point. Everything upstream exists to deliver customers here.

    See how websites work

  4. Stage 04 · Response

    Whoever answers first usually wins the job

    The call gets answered in seconds, day or night, by an AI receptionist that identifies itself, answers questions, and books the next step.

    Hear the AI receptionist

  5. Stage 05 · Relationship

    One database holds every customer

    Every customer, every conversation, and every past job in one place, with a texting line that can reach them, so nothing and no one falls through.

    See the CRM setup

  6. Stage 06 · Operations

    The office work that eats your evening

    Every business has one repeatable task that leaks money or time. We find it and architect the automation that removes it.

    See workflow automation
See the full roadmap

The foundation

It starts with a website that turns searches into booked jobs

Customers decide who to call in the first few seconds, and more of them ask Google AI Mode or ChatGPT before they ever see a list. A site custom-coded for the next generation of AI search is the one they find and trust, so the job comes to you. It is the foundation the rest of the system builds on.

See how websites workThe states and towns we build for
A monitor showing soft abstract layout blocks beside a brass lamp on a dark studio desk
A studio microphone and phone on a dark desk joined by a glowing gold voice waveform

Talk to Our AI

The call gets answered in seconds, day or night

The visibility brings the calls, and this answers every one, day or night. It books the job while you are on a roof or asleep, so the lead you would have lost is on your calendar by morning. Hear it before you buy.

Try the live demo

One system, six services

Start where it hurts. Connect the rest when you are ready.

The website gets you found and booked. The Local SEO Engine multiplies where customers and AI assistants find you. The AI receptionist catches every lead they bring in. Automation handles the volume. Take one, or build the whole system.

A laptop with a blank glowing screen on a woodshop bench among shavings and tools
New Hampshire businesses whose website undersells the work

Custom-Coded Websites

Custom-coded to get you found and booked

Explore service
A scuffed dark work van at a wet suburban intersection at dusk with one amber beacon lit on its roof
Owners the maps, the directories, and the AI assistants still do not show

Local SEO Engine

More places customers and AI assistants find you

Explore service
Phone receiving a service call on the console of a work truck at night
Owners who cannot answer the phone from a roof, attic, or crawl space

24/7 AI Receptionist

Never lose a lead to a missed call

Explore service
Close-up of an open black filing drawer packed with blank black folders and brass clips, one folder tab lifted above the rest
Owners whose customer list lives in a phone call log and a stack of invoices

CRM Setup

Every customer in one place, nothing forgotten

Explore service
Desk at dusk with an empty coffee mug and paperwork stacked in a done tray
Owners carrying repeatable office work into the evening

Custom Automation

The busywork runs itself

Explore service
An open blank notebook with a steel pen on a dark wooden table under one hanging lamp, two ceramic mugs and an open laptop behind it
Owners who keep hearing about AI and want a straight answer first

AI Consulting

A straight answer before you spend a dollar

Explore service
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Founder-led

An AI systems engineer, not an agency account manager

I am Anthony Rosa, the founder. I studied psychology and marketing, taught myself to code, and have been building with AI since ChatGPT was released in 2022. What I do for a business is find its Achilles heel, the one thing that would make it meaningfully more money or save it meaningfully more time, then architect the system that fixes it. Our mission is to bring the newest technology to small businesses at prices they can afford, so the AI boom does not only benefit big corporations.

Meet the founderBook a 15-minute call
Anthony Rosa, founder of Optimus, in a gray blazer over an open-collar white shirt against a soft neutral background

Field notes

Straight answers for owners doing the research

Every basic answer stays open to read. Start with the question that brought you here.

A stack of steel hex nuts beside a dark laptop leaking warm gold light on a black desk
Websites

Contractor website ROI without made-up numbers

A simple way to test what a better website has to earn back.

Read article
A man seen from behind taking a phone call at a dusk kitchen window
AI receptionists

Will customers hang up on an AI receptionist?

What makes an AI call feel honest, useful, and worth continuing.

Read article
A dark smartphone standing upright in a circular pool of warm light on a dark surface
AI disclosure

AI receptionist disclosure laws for small businesses

A plain-language starting point for telling callers what they are speaking with.

Read article
Read all articles

An AI agent that runs your social media while you work.

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Who we build for

Our specialty is the trades. Our door is open to every small business.

These written-to-voice examples reflect the problems trade and small-business owners bring to the first call.

Roofing tools and stripped shingles arranged beside an open truck at dusk
I am tired of climbing down to answer a phone call that turns out to be nothing. I want the real jobs booked and the call notes waiting when I get off the roof.
[DEMO COPY] Roofing company ownerSample copy for a two-crew roofing company
Open plumbing service van with organized tools beside a dark residential driveway
I have paid every month for a website I do not own and cannot change. I want one solid site that explains the work and belongs to my company.
[DEMO COPY] Plumbing company ownerSample copy for a solo plumbing company
HVAC gauges and a service bag beside an open unit during an evening call
I do not need another dashboard to babysit. I need the call answered, the details written down, and the next step clear when I check in after the job.
[DEMO COPY] HVAC owner-operatorSample copy for a small HVAC shop

Start with a website built for AI search. Build the system from there.

Salem, New Hampshire based, in person across southern NH and remote nationwide. Our specialty is the trades, and we help any small business. Your price is quoted to your business, so give us 15 minutes and leave with your exact number. Month to month, cancel anytime, and you own everything we build.

Book a CallTake the 2-Minute Quiz