Salem, NH. Trades first. Every small business welcome.
Custom-coded websites and business automation, built for AI search
When someone needs your trade, they book whoever shows up first and answers. We make sure that is you.
Judge the work first
Live sites, on our clients' own domains
Three of the businesses running on an Optimus build right now. Open any of them. The first screen you see is the one their customers see.
- placedrightfences.com
Placed Right Fence Co.
- Fence installation
- Nashua, NH
Real job photos, an estimate path, and a fence style browser
Visit the live site - jpkarosplumbinghvac.com
JP Karos Plumbing and Heating
- Commercial plumbing and HVAC
- Seacoast, NH
Commercial and residential lanes, government work, honest price ranges
Visit the live site - highlinesalem.com
High Line Auto Sales of Salem
- Used cars and service
- Salem, NH
Inventory, financing pre-approval, and a service lane on one site
Visit the live site
The roadmap
The road a customer travels to your door, and the office behind it
Every business you compete with runs the same six stages, whether anyone drew them out or not. We build each stage so the next one has something to work with.
Stage 01 · Awareness
Attention starts wide
A post, a referral, a truck on the street. Every bit of attention ends the same way: someone types your name or your trade into a search bar.
See the system for your tradeStage 02 · Discovery
The maps and the AI assistants decide who gets seen
Google Maps, Apple Maps, Bing, Yelp, and Nextdoor are what customers and AI assistants read before they ever see your site.
See the Local SEO EngineStage 03 · Decision
The website is where they decide
People judge the quality of a business by the quality of its website, in seconds. This is the conversion point. Everything upstream exists to deliver customers here.
See how websites workStage 04 · Response
Whoever answers first usually wins the job
The call gets answered in seconds, day or night, by an AI receptionist that identifies itself, answers questions, and books the next step.
Hear the AI receptionistStage 05 · Relationship
One database holds every customer
Every customer, every conversation, and every past job in one place, with a texting line that can reach them, so nothing and no one falls through.
See the CRM setupStage 06 · Operations
The office work that eats your evening
Every business has one repeatable task that leaks money or time. We find it and architect the automation that removes it.
See workflow automation
The foundation
It starts with a website that turns searches into booked jobs
Customers decide who to call in the first few seconds, and more of them ask Google AI Mode or ChatGPT before they ever see a list. A site custom-coded for the next generation of AI search is the one they find and trust, so the job comes to you. It is the foundation the rest of the system builds on.
Talk to Our AI
The call gets answered in seconds, day or night
The visibility brings the calls, and this answers every one, day or night. It books the job while you are on a roof or asleep, so the lead you would have lost is on your calendar by morning. Hear it before you buy.
One system, six services
Start where it hurts. Connect the rest when you are ready.
The website gets you found and booked. The Local SEO Engine multiplies where customers and AI assistants find you. The AI receptionist catches every lead they bring in. Automation handles the volume. Take one, or build the whole system.
Founder-led
An AI systems engineer, not an agency account manager
I am Anthony Rosa, the founder. I studied psychology and marketing, taught myself to code, and have been building with AI since ChatGPT was released in 2022. What I do for a business is find its Achilles heel, the one thing that would make it meaningfully more money or save it meaningfully more time, then architect the system that fixes it. Our mission is to bring the newest technology to small businesses at prices they can afford, so the AI boom does not only benefit big corporations.
Field notes
Straight answers for owners doing the research
Every basic answer stays open to read. Start with the question that brought you here.
An AI agent that runs your social media while you work.
Who we build for
Our specialty is the trades. Our door is open to every small business.
Plumbers, HVAC crews, roofers, fence builders, electricians, and the rest of the trades get the most out of what we build, because a trade business lives or dies on the phone call it did not miss and the search it did not show up in. That is where we have done most of our work. But the systems are not trade-specific. We build for any small business that needs them, from a one-person shop to a company with hundreds of employees. If you are not sure you fit, ask. The 15-minute call costs nothing and ends with a straight answer.
Start with a website built for AI search. Build the system from there.
Salem, New Hampshire based, in person across southern NH and remote nationwide. Our specialty is the trades, and we help any small business. Give us 15 minutes and we will show you exactly what we would build for your business. You own everything we build.