Trades first. Every small business welcome.

Salem, NH Web Design. Be seen. Be chosen. Stay connected.

Web design and web development in Salem, NH. Start with a custom-coded website, because everything else extends from it.

Built systems for 40+ businessesSalem, New Hampshire based. In person across southern NH, remote worldwideYou own everything we build.

How we get results

We optimize your profit, so every client goes through the phases in order

Optimus Business Solutions helps a business make more money and spend less to run it, using AI. That goal sets the order of the work. Posts and ads only pay when people land on a website that converts and find a reputation they trust, so each phase makes the next one work.

Custom contractor website drawn in gold keylines against graphite
  1. Phase 1

    The website

    The conversion point

    People judge the quality of your work by the quality of your website, in seconds. A custom-coded website, built for the next generation of AI search, is where a visitor decides to call you.

    First, because every listing, post and ad sends people here.

  2. Phase 2

    Your reputation

    Where people check you are legitimate

    Before they call, people look you up on Google, Apple, Bing, Yelp and the rest of the professional platforms, and AI search reads the same places before it recommends anyone. AI search optimization makes those profiles strong.

    Second, because the people who check you out have to like what they find.

  3. Phase 3

    Reach

    Content creation, social media, then paid ads

    With the website converting and the reputation holding, we put your name in front of more people: posts on the professional platforms and social media every week, and paid ads once that organic engine runs.

    Third, because reach pays only when the first two are strong.

At any phase

Cut overhead with custom AI agents and CRM setup

Custom AI agents automate your workflow, and a CRM we set up and connect keeps every customer in one place. They save time and money from day one, so they can start at any phase.

The foundation

It starts with web design that turns searches into booked jobs

Customers decide who to call in the first few seconds, and more of them ask Google AI Mode or ChatGPT before they ever see a list. A site custom-coded for the next generation of AI search is the one they find and trust, so the job comes to you. It is the foundation the rest of the system builds on.

A monitor on a dark desk showing the live homepage of Lembo Electric, an Optimus client site, beside a brass lamp
A studio microphone and phone on a dark desk joined by a glowing gold voice waveform

Talk to Our AI

The call gets answered in seconds, day or night

The visibility brings the calls, and this answers every one, day or night. It takes the job details while you are on a roof or asleep, so the lead you would have lost is in your texts by morning. Hear it before you buy.

What we build

Start with the website. Everything else extends from it.

We engineer systems that do one of two jobs: grow revenue or cut overhead. Starting with your website? That is the best time to start working together.

Founder-led

Founder-led, by an AI systems engineer

I am Anthony Rosa, the founder. I studied psychology and marketing, taught myself to code, and have been building with AI since ChatGPT was released in 2022. What I do for a business is find its Achilles heel, the one thing that would make it meaningfully more money or save it meaningfully more time, then architect the system that fixes it. Our mission is to bring the newest technology to small businesses at prices they can afford, so the AI boom does not only benefit big corporations.

Anthony Rosa, founder of Optimus, in a gray blazer over an open-collar white shirt against a soft neutral background

Phase 3, once the website and reputation are strong: social media content, posted for you every week.

See social media content creation →

Who we build for

Our specialty is the trades. Our door is open to every small business.

Plumbers, HVAC crews, roofers, fence builders, electricians, and the rest of the trades get the most out of what we build, because a trade business lives or dies on the phone call it did not miss and the search it did not show up in. That is where we have done most of our work. But the systems are not trade-specific. We build for any small business that needs them, from a one-person shop to a company with hundreds of employees. If you are not sure you fit, ask. The 15-minute call costs nothing and ends with a straight answer.

A restored New England main street at blue hour, lit brick and white clapboard shopfronts, iron lamp posts and autumn maples leading to a white steeple
  • The trades

    Our deepest track record. Most of the live sites in our portfolio belong to trade businesses.

  • One-person shops

    You are the crew and the office. We build the systems that answer, book, and follow up while you are on the job.

  • Growing companies

    Dozens or hundreds of employees, and custom AI agents that take the repeat office work off your team.

Start with a website built for AI search. Build the system from there.

Salem, New Hampshire based, in person across southern NH and remote worldwide. Our specialty is the trades, and we help any small business. Give us 15 minutes and we will show you exactly what we would build for your business. You own everything we build.