The Optimus roadmap
The roadmap from an AI search to a booked job, built for New Hampshire businesses
The website converts. The professional platforms bring people who are ready to buy. Social media builds the awareness. Custom AI agents carry the office work.
The roadmap
One revenue system, built from the bottom of the funnel up
Optimus Business Solutions, in Salem, New Hampshire, builds one revenue system for New Hampshire businesses, from the bottom of the funnel up: the custom-coded website that converts, AI search optimization on the professional platforms where people are ready to buy, and content creation that keeps the brand top of mind. Custom AI agents automate your workflow and cut the overhead behind it: the answered call, the follow-up, and the office work. Paid advertising can supercharge any level once an organic lead engine is built first.
How we get results
We optimize your profit, so every client goes through the phases in order
Phase 1
The website
The conversion point
First, because every listing, post and ad sends people here.
Phase 2
Your reputation
Where people check you are legitimate
Second, because the people who check you out have to like what they find.
Phase 3
Reach
Content creation, social media, then paid ads
Third, because reach pays only when the first two are strong.
At any phase
Cut overhead with custom AI agents and CRM setup
Custom AI agents automate your workflow, and a CRM we set up and connect keeps every customer in one place. They save time and money from day one, so they can start at any phase.
- 01
Stage 01 · Bottom of the funnel
The website is the conversion point
- What happens
- They land on your site at 9pm with two competitors open in other tabs. They read the first screen, scroll once, and decide whether you look like a business that shows up.
- What we build
- A custom-coded website, built for the next generation of AI search, written around the questions customers ask, with the inquiry form on your own domain. Everything else extends from it.
- 02
Stage 02 · Middle of the funnel
The professional platforms, where people are ready to buy
- What happens
- They open Google Maps, ask Siri, check Yelp, or ask ChatGPT who to call. Each one reads a different profile of your business and trusts the ones that agree with each other.
- What we build
- AI search optimization: your Google Business Profile, Apple Business, Yelp, Bing Places, and the rest of the professional platforms, each in your name and pointing at your site. Whoever stacks the strongest credentials usually wins the search.
- 03
Stage 03 · Top of the funnel
Social media keeps your brand top of mind
- What happens
- A neighbor scrolls past a finished job, a friend shares a post, an old customer sees your name again. Months later, when they need the service, yours is the name they remember.
- What we build
- Social media content creation: posts made and posted for you every week, and each week's numbers make the next week's content better.
- 04
Stage 04 · Overhead: the phone
Whoever answers first usually wins the job
- What happens
- They call from the driveway with water on the floor. If it rings out, they dial the next name on the list, and most of them never call back.
- What we build
- A 24/7 AI receptionist, one of our custom AI agents, that answers every call and texts you a summary of each one so you can call back first.
- 05
Stage 05 · Overhead: the follow-up
No lead goes cold, and no quote gets forgotten
- What happens
- A form comes in while you are on a roof, a quote sits unanswered for a week, and the lead you typed into one place never made it into the others.
- What we build
- A speed-to-lead responder, an estimate follow-up agent, and a CRM agent that enters every lead and job into your CRM and chases the follow-ups. No CRM yet? CRM setup comes first: we set up and connect the one you choose.
- 06
Stage 06 · Overhead: the office
The office work that eats your evening
- What happens
- Invoices go out late, the same details get typed into three places, and the owner does it at the kitchen table after dark.
- What we build
- Scheduling and dispatch, invoice and payment reminders, and email triage. For any other repeat job, we can build an agent specific to your needs.
The research behind the roadmap
The customer decides faster than the business responds
- 45%
- of consumers use ChatGPT or other AI tools for local business recommendations
- 46%
- of credibility comments in the Stanford web study were about design look
- 100x
- higher odds of reaching a lead at 5 minutes than at 30
- 78%
- of consumers have dropped a business after an unanswered call
- Never poses as human
- You own everything
- Custom-coded
Sources: BrightLocal Local Consumer Review Survey 2026; Fogg et al., Stanford Persuasive Technology Lab, 2002 (2,684 participants); InsideSales.com and MIT Lead Response Management Study, 2007; CallRail consumer survey, 2025 (1,000 US consumers).
Questions about the roadmap
What connects, what stays human, and what to build first
Do we have to build all six stages at once?
No. We work in three phases, in order: the website first, because everything else extends from it and every other stage delivers people to it; then your reputation on the professional platforms; then reach, with content creation, social media and paid ads. Custom AI agents and CRM setup cut overhead and can start at any phase.
Why does the roadmap start with the website?
Because it is the bottom of the funnel: the only stage you fully own and the one where the customer decides. Social posts, the professional platforms, and AI answers all send people to it. People judge the quality of a business by the quality of its website, so a weak site quietly undoes everything upstream.
What do the maps and the AI assistants have to do with each other?
AI assistants answer local questions by reading the same public sources customers do: business listings, review sites, and your own website. ChatGPT surfaces Yelp reviews and business details, Perplexity reads Yelp data, and Google AI results lean on Google Business Profile. Consistent profiles on every platform are how you show up in all of them.
Does the AI receptionist pretend to be a person?
No. It never claims to be a person, and if a caller asks, it says plainly that it is an AI. It answers the question, takes the caller's details, and texts you a summary of every call.
What stays with my team?
Pricing judgment, exceptions, sensitive conversations, and any decision you mark as human stay with your people. A custom AI agent moves the repeatable details between those decisions.
What do I own, and how do we scope it?
You own everything we build: the code, the domain, and the content. We shape each piece to your business, and in the reply to your inquiry we walk you through exactly what we would build.
Start with a website built for AI search. Build the system from there.
Salem, New Hampshire based, in person across southern NH and remote worldwide. Our specialty is the trades, and we help any small business. Submit an inquiry and Anthony replies within one business day with exactly what we would build for your business. You own everything we build.