About Optimus
About Optimus Business Solutions, a Salem, New Hampshire web and AI studio
Optimus exists so the AI boom does not only benefit big corporations. Custom-coded websites built for the next generation of AI search, and the AI systems behind them, for the small businesses that do the work.
The Optimus mission
The founder
Anthony Rosa, founder and AI systems engineer
Optimus Business Solutions is a web and AI studio in Salem, New Hampshire, founded by Anthony Rosa. It custom codes websites built for the next generation of AI search, then wires the Local SEO Engine, a 24/7 AI receptionist, the CRM, and the automation behind them, in person across southern New Hampshire and remote nationwide.
I hold a degree in psychology and marketing, and I taught myself to code. I have been building with AI since ChatGPT was released in 2022, and since early 2025 I have been building custom-coded websites for local service businesses from Salem, New Hampshire, in person across southern New Hampshire and remotely with owners nationwide. The job I do for a business is simple to say: find its Achilles heel, the one capability that would make it meaningfully more money or save it meaningfully more time, then architect and build the automated system that delivers it. Optimus grew by word of mouth, from one owner telling another that the website, the phone, and the follow-up finally worked.
Who we build for
Our specialty is the trades. Our door is open to every small business.
Plumbers, HVAC crews, roofers, fence builders, electricians, and the rest of the trades get the most out of what we build, because a trade business lives or dies on the phone call it did not miss and the search it did not show up in. That is where we have done most of our work. But the systems are not trade-specific. We build for any small business that needs them, from a one-person shop to a company with hundreds of employees. If you are not sure you fit, ask. The 15-minute call costs nothing and ends with a straight answer.
The trades
Our deepest track record. Most of the live sites in our work showcase belong to trade businesses.
One-person shops
You are the crew and the office. We build the systems that answer, book, and follow up while you are on the job.
Growing companies
Dozens or hundreds of employees, one customer database, and automation that removes the handoffs that leak money.
How we work
Research first, then build, then hand you the keys
Every website starts with a market intelligence report on your real competitors and customers. The build is custom code, never a template, so Google AI Mode, ChatGPT, and the other AI assistants read every word. Discovery, build reviews, and handoff happen online or in person across southern New Hampshire, and everything we build is yours: the code, the content, the customer database. Month to month, cancel anytime.
Plain terms
A small-business agreement designed to stay useful
- 20+
- Businesses helped
- 15 min
- To get the exact price
- Month-to-month agreement
You own everything we build. Work is flat month to month, and you can cancel anytime.
Tell us what your business needs
Salem, New Hampshire based, in person across southern NH and remote nationwide. Our specialty is the trades, and we help any small business. Your price is quoted to your business, so give us 15 minutes and leave with your exact number. Month to month, cancel anytime, and you own everything we build.