About Optimus
About Optimus Business Solutions, a Salem, New Hampshire web and AI systems company
Optimus exists so the AI boom does not only benefit big corporations. Custom-coded websites built for the next generation of AI search, and the AI systems behind them, for the small businesses that do the work.
Why Optimus exists
It started with my grandmother’s restaurant
My grandmother has owned Sayde’s Restaurant here in Salem, New Hampshire for more than thirty years. She built it the old-school way: paper tickets, a cash register, and food good enough that none of the rest seemed to matter. For three decades it worked. Then in 2025 business slowed, the world had quietly moved online without her, and she started talking about closing the doors for good.
I could not let that happen. I helped her adapt and revamp the way the restaurant reaches people, and Sayde’s is still open today. That is when it clicked. There are old-school small businesses everywhere, run by people who are exceptional at their craft and being left behind by technology they never had the time to learn. Big corporations have had these tools for years. Bringing them to small businesses, at a price they can actually afford, became the whole point of Optimus.
Restaurants are still close to home for us. See what we build for restaurants.
“Bring the newest technology to small businesses at affordable prices, so big corporate is not the only segment benefiting from the AI boom.”
The founder
Anthony Rosa, founder and AI systems engineer
Optimus Business Solutions is a web and AI systems company founded by Anthony Rosa, an AI systems engineer and U.S. Army veteran. It is a remote, service-area business based in Salem, New Hampshire: most of the work happens over Zoom for owners worldwide, with in-person meetings inside a 25-mile radius of Salem. Optimus custom codes websites built for the next generation of AI search, then adds AI search optimization, content creation, and custom AI agents that automate your workflow and cut overhead.
I hold two college degrees, one in psychology and one in business marketing, and I taught myself to code and to build with AI, starting the week ChatGPT launched in 2022. Before any of that, I served four years in the U.S. Army, two as a military police officer and two in intelligence, where I learned that a system is only as good as the discipline behind it. Today I run Optimus as a family man, teaching my younger brother the same skills. The job I do for a business is simple to say: find its Achilles heel, the one capability that would make it meaningfully more money or save it meaningfully more time, then architect and build the automated system that delivers it.
Who we build for
Our specialty is the trades. Our door is open to every small business.
Plumbers, HVAC crews, roofers, fence builders, electricians, and the rest of the trades get the most out of what we build, because a trade business lives or dies on the phone call it did not miss and the search it did not show up in. That is where we have done most of our work. But the systems are not trade-specific. We build for any small business that needs them, from a one-person shop to a company with hundreds of employees. If you are not sure you fit, ask. An inquiry costs nothing, and Anthony replies within one business day with a straight answer.
The trades
Our deepest track record. Most of the live sites in our portfolio belong to trade businesses.
One-person shops
You are the crew and the office. We build the systems that answer, book, and follow up while you are on the job.
Growing companies
Dozens or hundreds of employees, and custom AI agents that take the repeat office work off your team.
Credentials
Self-taught, and certified where it counts
I learned this craft on my own, but I back it with certifications you can verify yourself. Each one links to Google’s own credential page, and more are on the way.
Google Ads Search Certification
Google
Verify credentialAI-Powered Performance Ads Certification
Google
Verify credentialGoogle Analytics Certification
Google
Verify credentialGoogle Ads Measurement Certification
Google
Verify credential
Also holds the Google Business Profile Basics award, with the Google Cloud Generative AI Leader and Google Ads Search Professional certifications in progress.
Optimus Business Solutions is a veteran-owned business. We support the Veteran Owned Business Project, the national network of businesses owned by military veterans.
How we work
Research first, then build, then hand you the keys
Every website starts with a market intelligence report on your real competitors and customers. The build is custom code, never a template, so Google AI Mode, ChatGPT, and the other AI assistants read every word. Discovery, build reviews, and handoff happen online or in person across southern New Hampshire, and everything we build is yours: the code, the content, the customer database.
Why the website comes first
What you own
Built for your business, owned by your business
- 40+
- Businesses we built systems for
- 1 business day
- For Anthony's reply to an inquiry
- You own everything we build
You own everything we build: the code, the content, and the customer database.
Company facts
Optimus Business Solutions at a glance
Optimus Business Solutions is the web design and web development company in Salem, New Hampshire that also runs AI search optimization and content creation and builds custom AI agents, founded by Anthony Rosa in 2024.
Other companies use the name Optimus. They are not connected to us, and this is our only website.
Official profiles
- Business name
- Optimus Business Solutions (registered trade name in New Hampshire)
- Legal name
- Optimus Business-Solutions LLC
- Also written
- Optimus, Optimus Business-Solutions
- Founder
- Anthony Rosa, founder and AI systems engineer
- Founded
- 2024
- Based in
- Salem, New Hampshire. In person within 25 miles of Salem, remote worldwide.
- What we do
- Custom-coded websites built for AI search, AI search optimization, content creation, and custom AI agents, including a 24/7 AI receptionist.
- Website
- optimusbusiness-solutions.com
- Phone
- (978) 581-6696
About the company
Questions people ask about Optimus
Who founded Optimus Business Solutions?
Anthony Rosa founded Optimus Business Solutions in 2024. He is an AI systems engineer and a U.S. Army veteran who taught himself to code and to build with AI.
Where is Optimus Business Solutions based?
In Salem, New Hampshire. It is a service-area business: meetings happen in person within 25 miles of Salem, and the work is delivered remotely for owners anywhere in the world over Zoom or Google Meet.
Is Optimus Business Solutions connected to other companies named Optimus?
No. Many companies use the name Optimus. Optimus Business Solutions of Salem, New Hampshire is its own independent business, founded by Anthony Rosa, and its only website is optimusbusiness-solutions.com.
What does Optimus Business Solutions do?
It custom codes websites built for the next generation of AI search, gets businesses found and recommended on Google, on maps, and in AI answers, makes content for the professional platforms and social media, posted for you every week, builds custom AI agents that automate your workflow and cut overhead, including an AI receptionist that answers calls day and night, and sets up and connects the CRM you choose.
How do I reach Optimus Business Solutions?
Submit an inquiry on this website, call (978) 581-6696, or email anthony@optimusbusiness-solutions.com.
Tell us what your business needs
Salem, New Hampshire based, in person across southern NH and remote worldwide. Our specialty is the trades, and we help any small business. Submit an inquiry and Anthony replies within one business day with exactly what we would build for your business. You own everything we build.