Paid ads management
Paid ads, run once your posting already works
Ads bring more people to a business that is already showing up, with the spend in your own ad account.
Paid ads management
When should a small business start paid ads?
Start paid ads once your organic posting is already running and your profiles look active. Paid ads supercharge an organic engine that already runs; they never come first. Optimus Business Solutions in Salem, New Hampshire waits until your website converts, your listings are solid and your weekly posts have shown what your customers respond to. Then the ads push proven posts and offers to more of the right people.
Your account, your spend, your call
Every ad runs from an ad account in your business's name, with your card on file and the budget you set. We build and manage the campaigns inside it, open to you any time. If you ever stop working with us, the account and its history stay with you. Before any ad goes live, the organic side has to be in place: a website that converts, profiles that are complete, and posts that already draw a response.
Paid ads management
Platforms where we run ads
Each platform aims its ads its own way, so each one gets its own page.
Questions owners ask
Straight answers before you book
What has to be in place before ads start?
Three things: a website that turns visitors into calls, profiles that are complete and current, and weekly posts that have run long enough to show what your customers respond to. Ads send people to those places. If they are not ready, the ads pay for visits that go nowhere.
Who controls the budget?
You do. The budget is set in your own ad account, the charges go to your own card, and nothing goes live without your yes. We manage the campaigns, keep the spend where you set it, and tell you when we think a change would help.
What will I see each month?
A plain-word summary: what ran, who it reached, what people did after seeing it, like calling, filling out a form or visiting your site, and what we are changing next month. You can also open the ad account yourself any time.
Which platform is best for ads?
It depends on who hires you. Homeowners nearby are often easiest to reach on Facebook and Instagram. Commercial clients and property managers may be on LinkedIn. People planning a remodel use Pinterest. We look at where your organic posts already do well and start the ads there.
Can I run ads on a platform where you do not post for me?
It can be done, but we advise against it. The organic posts on that platform are what tell us which message works, and they give an ad somewhere credible to point. When the posting there already runs, the ads start on much firmer ground.
Start with the website, then build the engine on top
Book a 15-minute call and we map where your business stands, starting with the website.