TikTok ads management
TikTok ads that look like your best videos, because they are
The best ad on TikTok is often a video people already liked on your own account. We take what is working on your page and put money behind it, in the areas you serve.
TikTok ads management
What does TikTok ads management include?
TikTok ads management means we run paid campaigns on TikTok for you every month, built mostly from the vertical videos already posted to your account. Optimus Business Solutions in Salem, New Hampshire sets them up in a TikTok ad account your business owns, picks which videos to promote, aims them by location, age and interests, and sends people to your website or a short form inside the app. You hold the account and the budget.
Who is on TikTok
Who is watching on TikTok
TikTok is a full screen of short vertical videos picked for each viewer, usually with the sound on. People stay for things that feel real: a pro showing a fix, a crew finishing a job, an owner answering a question straight. It reaches well past the people who already follow you, which makes it useful for trades that want younger homeowners, first time buyers and renters who will own a home soon.
- New and younger homeowners
- People who like watching real work get done
- Neighbors in your service area, by location
Every month
Spark Ads, In-Feed ads and Instant Forms
Spark Ads take a post that is already on your account and run it as an ad, so the likes and comments it earns stay on the original video. In-Feed ads sit between the videos people scroll. Both are aimed by location, age, language, interests and recent behavior, and can reach your site visitors or people like your customers. Each sends viewers to your website or to an Instant Form inside TikTok.
- Spark Ads from your own best posts
- In-Feed video ads in the For You feed
- Website visits or Instant Form leads
Before the ads
Videos people chose to watch come first
Ads are there to supercharge an organic engine that already runs. They never come first. TikTok makes that plain: Spark Ads are your own posts, so there is nothing to promote until there is a page of real videos. Posting first also shows which hooks, jobs and questions hold attention, and those are the videos worth paying to show more widely.
- An account with real job videos on it
- A link to your website in the profile
- Organic videos people watched to the end
Every month
Your ad account, your budget, a plain monthly read
The TikTok ad account is in your business's name and paid by your card, and we are added with access you can pull. Every month we tell you which promoted videos people watched, which ones sent them to your site or filled the form, and which new posts we want to put money behind next. The spend moves only when you agree.
- Ad account and billing owned by you
- Form leads handed straight to you
- A short summary you can read in a minute
Keep going
Where this connects
Every part of the system talks to the others: the posts, the professional platforms and the website.
Questions owners ask
TikTok: straight answers
Do I have to dance or follow trends on TikTok?
No. What works for a trade is being useful and real: showing what a worn shingle looks like, how a clogged drain gets cleared, or a finished job next to the before shot. We plan videos around your work, not around dances, and we tell you which moments on the job are worth filming.
Can you promote a video I already posted?
Yes, that is what Spark Ads are for. With your permission the video runs as an ad from your own account, keeping your name, your sound and the comments under it. Viewers who like it can follow you right there. It is usually the most natural ad you can run on TikTok, because it already sounds like you.
Can TikTok ads stay local?
Yes. Ads can be limited to the places you choose, so a roofer in southern New Hampshire is not paying for views in another state. We set the area from where you take work and adjust it once we see where the interest is coming from.
Is TikTok only for young people?
No. People of many ages use it, homeowners and parents among them, and it reaches people who are not looking for you yet. The younger crowd still matters: they are the next buyers of homes, and the business they remember from a good video is the one they call later. We aim the ads at the ages that fit your work.
Who pays TikTok, me or you?
You do, directly. The ad account carries your payment method, so TikTok bills your business and you can see every charge. Our management is separate from the ad spend. You can pause any campaign yourself, and nothing about the budget changes without a yes from you.
Start with the website, then keep your name in front of people
Book a 15-minute call and we map where your business stands, starting with the website.