LinkedIn ads management
LinkedIn ads that reach the people who sign commercial jobs
When your next good contract could come from a facilities manager, a general contractor or a building owner, LinkedIn lets you put your name in front of them by the job they hold.
LinkedIn ads management
What does LinkedIn ads management cover?
LinkedIn ads management means we build and run your ads on LinkedIn each month and aim them at people by their job, their company and their industry. Optimus Business Solutions in Salem, New Hampshire sets up the campaigns inside an ad account your business owns, writes and designs the ads, chooses between website visits and LinkedIn's prefilled lead forms, and reports back in plain words. You approve the spend and can see every charge.
Who is on LinkedIn
Who is on LinkedIn, and why a trade should care
LinkedIn is a room full of people at work. That includes property managers, facilities directors, general contractors, school business offices and the owners of the buildings your crew already services. These are the people who hand out maintenance contracts and bid lists. A homeowner rarely hires a roofer from LinkedIn, but a company that manages a whole portfolio of buildings might. For trades with a commercial side, that is the reason to be here.
- Property and facilities managers
- General contractors and builders
- Owners and office managers of local companies
Every month
Ads aimed by role, company and industry
LinkedIn lets an ad be aimed at job titles, job functions, seniority, company industry and company size, always inside the places you choose. We use single image and video ads in the feed, document ads that show a short capability sheet, and lead forms that fill in a person's name and company from their profile. Ads that point to your site land on a page written for commercial buyers.
- Targeting by title, industry and company size
- Image, video and document ads in the feed
- Prefilled lead forms or a page on your site
Before the ads
A Company Page worth clicking comes first
Ads supercharge an organic engine that is already running, and on LinkedIn they never come first. A buyer who sees your ad clicks your name next and lands on your Company Page. If that Page is half empty or the last post is from long ago, the ad pays for a visit that ends in doubt. We want a finished Page, your own profile tied to it, and steady posts before any money goes out.
- A complete Company Page with your services
- Your own profile linked as the owner
- Posts going out every week before ads start
Every month
Reports you can read, spend you control
Your business owns the LinkedIn ad account and the payment method on it, and we are added as a member of that account who can be taken off at any time. Every month you get a short summary: which job roles and industries saw the ads, who clicked, which leads came in through the forms, and what we will try next. No spend goes up without your say.
- The ad account and billing stay yours
- Form leads passed to you, not left sitting
- A monthly read without the jargon
Keep going
Where this connects
Every part of the system talks to the others: the posts, the professional platforms and the website.
Questions owners ask
LinkedIn: straight answers
Is LinkedIn worth it for a residential trade?
Often not, and we will say so. If nearly all your work is for homeowners, your money usually goes further somewhere else. LinkedIn earns its place when you want commercial accounts: service contracts, new construction bids, property management work. We look at where your best jobs come from before suggesting it.
Can my own posts become the ads?
Yes. LinkedIn's Thought Leader ads let a post from your personal profile run as a sponsored ad, with your face and name on it instead of only the company logo. For an owner who already shares job photos and lessons from the field, this is often the most natural ad there is, and it starts from posts that already exist.
What is a LinkedIn lead gen form?
It is a short form that opens inside LinkedIn when someone taps your ad. Their name, job title, company and email fill in from their profile, so asking you for a quote takes almost no typing and no trip away from the app. We pick the questions with you and make sure every lead reaches you quickly.
Can I reach people at specific companies?
Yes. LinkedIn can aim ads at a list of companies you name, such as the property management firms or builders you want to work with, and at people in certain roles inside them. It can also reach visitors to your website again and contacts you upload. Any list you give us stays inside your own account.
Who controls the budget?
You do. The ad account carries your payment method, and LinkedIn shows every charge to you directly. We suggest a monthly level of spend based on how many buyers you want to reach, and nothing changes without your yes. You can pause the campaigns from your own login whenever you want.
Start with the website, then keep your name in front of people
Book a 15-minute call and we map where your business stands, starting with the website.