Instagram content creation
Show the work on Instagram, one finished job at a time
Instagram is a visual portfolio people carry in their pocket. We set up your professional account and fill it every week with the before and after jobs that win work.
Instagram content creation
What does Instagram content creation do for a small business?
It turns the work you already do into a profile that shows your quality before anyone calls: we plan, make and post your Reels, carousels and Stories every week, so whoever checks you out sees recent, real jobs. Optimus Business Solutions in Salem, New Hampshire runs it, and you approve what goes out. Each week's numbers feed the next week's posts, and you get a plain read on what people watch, save and share.
Who is on Instagram
Why people check your Instagram before they call
Instagram is where people go to look, not to read. A homeowner who hears your name will often open your profile to judge the quality of your work before picking up the phone. Instagram also shows Reels to people who do not follow you yet, so one good clip of a clean install can travel well past your followers. Search there leans on the words in your name, bio and captions.
- People judging your work by its photos
- Non-followers shown your Reels
- Searchers matched to your name, bio and captions
One time
A professional account that looks finished
We switch you to a professional business account, which brings insights, a contact button and ads. Then we write a name and bio with your trade and your towns in them, set the category, add your links, and connect the account to your Facebook Page so your location can show on the map. Highlights pin your best Stories to the profile, so a new visitor sees jobs, reviews and how to book.
- Business account, category and contact button
- A name and bio built around what people search
- Highlights sorted by service: jobs, reviews, booking
Every week
Reels, carousels and Stories every week
Every week we make and post the content, built around the jobs you send us. A carousel walks through a bathroom from torn out to tiled, one swipe at a time. A Reel shows the old water heater coming out and the new one going in. Stories cover the day to day, like a crew on the roof or a quick poll, and vanish after a day unless we save them to a Highlight.
- Before and after carousels from your real jobs
- Short Reels filmed on site, sized for the phone
- Stories and Highlights that keep the profile current
When you are ready
Instagram ads after the profile is working
Ads supercharge an organic engine that already runs; they never come first. A paid Reel sends people to your profile, so the profile has to be full of real work before we pay to bring anyone there. Once it is, Instagram ads can show your best jobs to homeowners in your service area, in the feed, in Stories and between Reels, and send them to your website or your messages.
- Your best Reels and carousels, put in front of new people
- Aimed at the area you serve
- Spend kept in your own ad account
Keep going
Where this connects
Every part of the system talks to the others: the posts, the professional platforms and the website.
Questions owners ask
Instagram: straight answers
What should a roofer or plumber post on Instagram?
The work, start to finish. People love a transformation: the leak, the tear out, the fix, the clean result. Add your crew's faces, a tip that saves a homeowner a call. Instagram says it favors original content, so your own job photos beat stock pictures every time.
Do I have to film videos myself?
Only a little. A few seconds of phone video or a handful of photos from the job is enough. Send them over and we cut them into Reels and carousels, write the captions and post them. Good light helps, but nobody has to appear on camera who would rather not.
Why switch to a professional account?
A professional account is the kind Instagram built for businesses. It adds insights, a contact button with your phone and email, a category under your name, and the ability to run ads. The trade off is that a professional account cannot be private, which suits a business that wants to be found.
Does Instagram connect to my Facebook Page?
Yes, and it should. Linking the two lets your business category and location carry over and lets a single post go to Facebook and Threads as well. You approve the link once from your own account, because Meta asks the owner to agree to it.
Can you use other people's Reels or trending clips?
We avoid it. Instagram says it holds back reposted and lightly edited content, and clips carrying another app's watermark are shown less. Your own jobs are the strongest material you have, so that is what every post is built around.
Start with the website, then keep your name in front of people
Book a 15-minute call and we map where your business stands, starting with the website.