Facebook content creation
A Facebook Page your neighbors can find, trust and message
Facebook is where people in your town ask who to call, read what neighbors say about you, and send you a message. We set your Page up right and keep it busy.
Facebook content creation
What does Facebook content creation include?
Facebook content creation means we make the posts for your business Page and post them for you every week: job photos, short Reels, seasonal reminders and answers to the questions your customers keep asking. Optimus Business Solutions in Salem, New Hampshire handles it from start to finish, so your Page stays active without you typing a word on the jobsite. Each week's numbers make the next week's posts better, and you see what is working, in plain words.
Who is on Facebook
Who you reach on Facebook
Homeowners use it to ask for a plumber in a town group, look a business up before they call, and read recommendations from people they know. For a trade, that makes your Page part of the word of mouth that already decides who gets hired. A quiet Page with old hours reads like a closed shop. A Page with recent jobs and quick replies reads like a crew that shows up.
- Homeowners asking for names in local groups
- Neighbors reading recommendations before they call
- Past customers who share your posts with friends
One time
Your Page, set up the way Facebook wants it
We fill your Page the way Facebook asks: the right categories, a bio naming the work you do and the towns you cover, hours, a service area, your specialties, links, and a cover photo that still reads well once the profile picture sits on it. We pick the action button that matches how you take work, whether that is a call, a message or a booking, and make sure reviews are switched on.
- Categories, bio, hours and service area filled and checked
- An action button for calls, messages or bookings
- Reviews on, settings read, and Instagram connected
Every week
Posts and Reels made for you every week
Every week we make and post the content: finished jobs, a quick Reel walking through a repair, a heads up before the first freeze, an event when you run one. Comments and Messenger questions get answered with your okay on the reply, and every new recommendation gets a thank you from your Page. The numbers come back each week and steer what we make next.
- Job photos, Reels and seasonal posts
- Replies to comments and recommendations, with your okay
- Plain words each week on what is working
When you are ready
Facebook ads, once the posting runs
Ads supercharge an organic engine that already runs; they never come first. Once your Page has been posting every week and people are responding, Facebook ads can put your best work in front of homeowners in your service area who have not found you yet. We build the campaigns, aim them at your towns, and send people to your website or your inbox.
- Aimed at the towns you actually serve
- Sends people to your website, a call or a message
- Run from your own ad account, under your control
Keep going
Where this connects
Every part of the system talks to the others: the posts, the professional platforms and the website.
Questions owners ask
Facebook: straight answers
Should a trade business use Facebook groups?
Yes, with care. A business Page can join local groups, though some group admins only let people in, not Pages. There, the goal is to help, not to sell. We find the groups that welcome Pages, and anything posted goes out with your okay.
What are Facebook recommendations, and why do they matter?
Recommendations are Facebook's reviews: a customer says whether they recommend your business and why. They show on your Page, they shape your rating, and Facebook does not let you delete them. That is why we keep them on, thank every one, and answer the rare unhappy one calmly and in public.
Are Reels worth it for a plumber or roofer?
Facebook's own setup list tells new Pages that Reels can perform better than posts. For a trade they are easy to fill: a before and after, a clip of a clean install. Film a few seconds on the job, or send us photos, and we turn it into the week's Reel.
Can you post events on my Page?
Yes. Facebook Pages have their own Events tab. If you hold a free furnace check day, take a booth at the town fair or run a seasonal special, we create the event so neighbors see it on your Page and can share it.
Do I have to be on Facebook myself?
You own the Page and click to create it, because Facebook ties every Page to a real person. After that you give us a role on the Page, so your password is never shared. You only step in for the few things Facebook keeps for the owner, like inviting your own friends.
Start with the website, then keep your name in front of people
Book a 15-minute call and we map where your business stands, starting with the website.