Facebook ads management
Facebook ads that bring calls and forms from your service area
We build Facebook campaigns around the towns you work in, with instant forms, call buttons and website links, inside an ad account you own.
Facebook ads management
What does Facebook ads management include?
Facebook ads management means we plan, build and run your Facebook campaigns every month. Optimus Business Solutions in Salem, New Hampshire sets the audience around your service area, writes the ad, picks the photo or video, and chooses where the response goes: an instant form, a phone call, a Messenger chat or your website. We watch each campaign, fix what is not pulling its weight, and keep it all in your own ad account.
Who is on Facebook
Who you reach with a Facebook ad
Facebook is where a lot of homeowners keep up with their town: neighbors, local groups, Marketplace. So it is a strong place to reach people who own a house near your shop. Ads can be held to the towns you serve, shown again to people who already follow or messaged your Page, and widened to people who resemble the customers you already have.
- Homeowners inside the towns and zip codes you choose
- People who already engaged with your Page or sent you a message
- Lookalike audiences built from people who already know you
Every month
Campaigns we build and run on Facebook
Most trade campaigns on Facebook aim for a lead: a short instant form that opens inside Facebook, a tap to call, or a message. Some send people to a page on your website instead, where your reviews and photos do the selling. We write the ad, choose the image or video, set where it appears, and adjust it as the month goes.
- Lead Ads with an instant form prefilled from the person's profile
- Call ads and Messenger ads for people who would rather talk
- Placements in the Feed, Stories, Reels and Marketplace
Before the ads
Your Page has to be working first
Ads supercharge an organic engine that already runs; they never come first. A homeowner who taps your ad usually looks at your Page next. If they find recent jobs, honest reviews and quick replies, the ad did its job. If they find a quiet Page, the click goes nowhere. So your Page is set up, your posts go out every week, and your website is ready before the first ad goes live.
- A complete Page with your hours, service area and phone number
- Posts going out every week, so the Page looks alive
- A page on your website ready for the people who click
Every month
What you see each month, and who holds the money
The ad account sits in your own business portfolio with your card on file, and we work in it through partner access you can remove at any time. Your Page accepts Meta's lead ad terms, and that click is yours. Each month you get a plain read of what ran, what people did, and what we are changing next.
- Your ad account, your payment method, your off switch
- Form leads delivered straight to you, never held by us
- A plain monthly summary of what worked and what changes
Keep going
Where this connects
Every part of the system talks to the others: the posts, the professional platforms and the website.
Questions owners ask
Facebook: straight answers
Should I boost posts or run full Facebook campaigns?
Boosting is the quick button under a post on your Page, and it has a place, like showing a good job photo to more neighbors. A full campaign gives more say over who sees it, where it shows, and what they do next, like filling out a form. We use both and tell you which one a goal calls for.
Are instant forms better than sending people to my website?
They do different jobs. An instant form is fast for the customer because it opens inside Facebook with their details already filled in, so some people send it before they are sure. Your website asks more of them, and the people who reach out there have usually read about you first. We try both and keep what suits your trade.
Can my ads show only in the towns I serve?
Yes. Locations can be set to towns, zip codes or a radius around your shop, so a roofer in Salem is not paying to reach people two states away. Meta often starts a new ad with the whole country selected, so the location is one of the first settings we change on every campaign.
What happens to the leads from a Facebook form?
Each lead lands in your own Meta business account, and we set it up to reach your email or your CRM the moment it comes in, so nobody waits on us to pass it along. That delivery is tested before the first ad runs.
Will my business name show on the ads?
Yes. Every ad runs from your Facebook Page, with your name and profile picture on it, and Meta lists the advertiser and the payer publicly. Comments on an ad sit beside your other Page comments and get answered the same way.
Start with the website, then keep your name in front of people
Book a 15-minute call and we map where your business stands, starting with the website.