Better Business Bureau profile
A Better Business Bureau profile that tells the truth about you
Your bureau profile often shows up when people search your name with the word reviews or complaints. We claim the free profile and keep it complete and answered.
Better Business Bureau profile
What do I get with a Better Business Bureau profile?
You get a free bureau profile that is claimed, filled in correctly and answered when customers use it. Optimus Business Solutions in Salem, New Hampshire finds the file the bureau already keeps on your business, claims it, and completes the details it asks for, from owners and license numbers to services and service area. This is the free profile only. Accreditation is a separate paid program, and no one can promise you a particular letter grade.
Who looks here
Who checks the bureau, and why answers lean on it
The person checking your bureau profile is usually close to hiring you and wants to know if anything went wrong before. Homeowners about to sign for a roof or a panel upgrade look up the grade and the complaint history. Bureau pages last for years and often appear for your business name, sometimes above your own site, so search engines and assistants come across them when they size up a business.
- Homeowners vetting a contractor before signing
- People searching your name with the word complaints
- Assistants weighing trust signals about a business
One time
The right file, claimed in your name
The bureau keeps files by legal business and location, and it often opens one before the owner ever asks. Your years in business and complaint history live on that file, so claiming the existing one matters more than starting fresh. If you trade under a different name than your company, the bureau decides how to hold both, and that question goes to your local bureau first. The account sits on an email at your own domain.
- Your existing file found and claimed
- Trade name and legal name settled with the bureau
- The account on your own business email
One time
Every detail the bureau asks for
The letter grade is lowered when a business holds back information the bureau requests, so everything it asks for gets answered. That means your owners and titles, license numbers and the agency that issued them, up to three categories from the bureau's list, services, hours, the towns you serve, and an overview written for this profile rather than copied from your site. Name, address and phone match your website exactly.
- Owners, licenses and categories filled in
- An overview written for the bureau, not copied
- Name, address and phone that match your site
Every month
Complaints answered before the clock runs out
Complaints are the part of the profile that counts toward the grade. The bureau forwards each one and asks for a written reply within two weeks, and it stays visible for three years. Each month the profile is checked, any complaint gets a reply worked out with you and sent in your name, customer reviews get a public response, and details that changed are updated. An unanswered complaint is the outcome to avoid.
- Every complaint answered in writing, on time
- Public replies to customer reviews
- Details updated when your business changes
Keep going
Where this connects
A listing is one of the places AI cross-checks before it recommends you. These are its neighbors.
Questions owners ask
Better Business Bureau: straight answers
Is a free bureau profile the same as accreditation?
No. The free profile, the letter grade, reviews and complaint handling are open to any business. Accreditation is a separate program the business pays for, with its own approval. This service covers the free profile only, and nothing here applies for accreditation, buys it, or promises it.
Do customer reviews change my letter grade?
The bureau says they do not. The grade comes from things like complaint history, time in business, openness about who runs the company, licensing and advertising practices. Reviews still matter, because they sit on the profile people read, but the grade moves on how you handle complaints and what you disclose.
Can I put the bureau logo on my website?
Only an accredited business may show the bureau's seal or logo. Showing it without accreditation breaks the bureau's terms and can count against your grade. With a free profile, the honest move is a plain link to the profile itself, so customers can see the record for themselves.
Will my home address be shown?
By default the bureau shows a full street address, and it has no simple switch to hide it the way Google does. Showing only the city is something your local bureau can arrange on request, with the real address kept on file. Leaving the address blank or giving a false one counts against the grade, so it is never done.
What if a past customer already filed a complaint?
It stays on the file, because the bureau does not delete complaints. What a reader sees next to it is how you answered. A clear, polite written reply that deals with the actual problem, ideally ending in a resolved close, tells a reader a lot about how you treat people when something goes wrong.
Get found in more of the places customers look
Book a 15-minute call and we look at where your business shows up today, starting with the website.