X content creation
Be part of the local conversation on X
X moves fast and runs on short, plain words. We set your profile up right and keep it talking every week, so the people following your town's news know your name.
X content creation
What does X content creation include?
X content creation means your account is set up as a professional profile, and short posts in your voice go out every week. Optimus Business Solutions in Salem, New Hampshire handles the profile, the words, the pictures and the posting. You see what got read and replied to, in plain words, and each week's numbers make the next week's posts better. You own the account; we do the work.
Who is on X
Who reads X, and why a trade should care
X is where people follow what is happening right now: storms, road closures, school delays, town news. Posts are short and replies are public, so a quick, useful answer from a real local company stands out. For a plumber or a roofer, X is less about pretty pictures and more about being the calm voice with a helpful tip when the freeze or the wind arrives.
- Short posts that read like a person, not an ad
- Public replies where your neighbors watch you help
- Timely notes tied to weather, seasons and town news
One time
A professional X profile that says who you are
We claim or clean up your handle, write a bio that fits X's tight space, and set a picture and header that show whole on a phone. We switch the account to a free professional account with the right business category, add your town and your website, and leave your street address off if you work from a truck.
- A short, findable handle and a clear bio
- Professional account showing your business category
- Picture and header sized so nothing gets cropped
Every week
Quick posts in your voice, all year round
We write the posts the way you would say them on a job: a heads-up before the cold snap, a photo from today's install, a plain answer to the question customers keep asking. Posts with a link show your website's preview card cleanly. You see what was read, liked and replied to, and next week follows what worked.
- Tips, job photos and straight answers
- Links that show a clean preview of your site
- A plain read on replies and reach every week
When you are ready
Promoted posts on X, after the posting runs
Ads on X supercharge an organic engine that already runs; they never come first. Once your profile is posting every week, we can promote the posts people already responded to. X lets an ad reach people by location, by interests, by the keywords they use, and by resemblance to the followers of accounts you name, such as your local news page.
- Promote posts that already earned replies
- Aim at your towns, interests and keywords
- Reach people like the followers of local accounts
Keep going
Where this connects
Every part of the system talks to the others: the posts, the professional platforms and the website.
Questions owners ask
X: straight answers
Is X worth it for a plumber or an electrician?
It can be, when your customers follow local news and weather there. X rewards quick, useful words more than polished video, which suits a trade that knows its stuff. It works best next to your website and your Google listing, never instead of them. We look at who follows the accounts in your area before we suggest it.
Do I have to pay for a blue check?
No. A free professional account puts your business category on the profile, and the account works fine without paid verification. If you want the paid tier later for its extra features, that is your call. It does not change how we write for you.
Can you use my old personal X account?
Yes, if you want to. Renaming an older account keeps its join date and its followers, but it also keeps every old post. Before we link it from your website, you look through the history and decide what stays. If a fresh start is cleaner, we set up a new handle instead.
Who handles the replies people leave?
We watch the replies on your posts and flag the ones that need you, like a question about a job, a request for a quote or a complaint. Anything about price, scheduling or a judgment call is yours to answer. We keep you from missing the replies that matter.
Will my address show on X?
Only if you want it there. X's location feature on business profiles asks for a street address and shows it publicly. Many trades work from home or out of a truck, so we usually list just your town and your website, and keep the street address off your profile.
Start with the website, then keep your name in front of people
Book a 15-minute call and we map where your business stands, starting with the website.