Pinterest content creation
Get found while homeowners plan the project
Pinterest is where people save ideas for the kitchen, the deck or the yard long before they hire anyone. We put your real work in front of them while they plan.
Pinterest content creation
How does Pinterest content creation help a home service business?
It puts photos of your real work into the place where homeowners collect ideas for a remodel, a new patio or a fresh landscape. Optimus Business Solutions in Salem, New Hampshire sets up your business account and boards, then makes Pins every week with clear titles, searchable descriptions and a link to the right page on your site. People there search for ideas, not company names, so a small local business can be the one they find and save.
Who is on Pinterest
People on Pinterest are planning, not killing time
Someone on Pinterest is usually working on a project: a bathroom refresh, a backyard, a new front entry, a color for the siding. They search by idea, save what they like to boards, and come back weeks later when it is time to decide. That long planning window is why Pinterest suits remodelers, landscapers, painters, roofers and designers. Pins stay searchable long after they are posted.
- Homeowners gathering ideas for a remodel
- People planning seasonal yard and exterior work
- New home buyers mapping out their first projects
One time
Boards built the way people search
We set up a Pinterest business account in your name, claim your website so Pins tie back to it, and write a bio that says what you do and where. Then we build boards named the way people search, one for each service and project type, with descriptions to match. Every board starts with enough Pins that it never looks empty.
- Business account and a claimed website
- Boards named for the projects people look up
- Profile photo, bio and board order set on purpose
Every week
Fresh Pins made from your finished projects
Every week we turn your project photos into tall Pins and short video Pins: a finished kitchen, a before and after on a deck, a planting bed that suits our climate. Each Pin gets a clear title and a keyword description, and links to the matching page on your site. Seasonal ideas go up ahead of the season. You see saves and clicks in plain words.
- Tall image Pins and short video Pins
- Seasonal ideas posted before the season starts
- Saves and clicks to your site, read every week
When you are ready
Promoted Pins, once your boards are full
Promoted Pins supercharge an organic engine that already runs; with empty boards there is nothing for them to build on. Once your Pins go out every week, Pinterest ads can reach people by the keywords and interests they search, by location, and by resemblance to your own site visitors. A Pin that already earns saves is the natural one to promote.
- Promote Pins that already earn saves
- Reach by keywords, interests and location
- Lead ads and visits to your service pages
Keep going
Where this connects
Every part of the system talks to the others: the posts, the professional platforms and the website.
Questions owners ask
Pinterest: straight answers
Isn't Pinterest mostly crafts and recipes?
No. Home projects are a big part of what people plan there: kitchens, bathrooms, decks, patios, gardens, paint colors and exteriors. If your work makes a house look different when you leave, it belongs on Pinterest, where people searching for that kind of project can come across it.
What kind of photos make good Pins?
Real job photos with one clear subject, good light and a little context: the finished room, the new walkway in evening light, a before and after side by side. Tall photos fit Pinterest best. Clean images also help Pinterest's visual search match your work to the pictures people are already looking at.
How quickly does a Pin send someone to my site?
Pins work slowly and keep working. People save an idea today and decide weeks later, and a good Pin can keep showing up in searches well after it goes up. That is why we judge Pins over months, not days, and post seasonal ideas well before the season arrives.
Can my Instagram photos go to Pinterest too?
They can, and it is an easy way to add volume, but cross-posted photos are not the same as Pins made for Pinterest. We build tall Pins with their own title, description and a link to the right service page, so each one can be found and lead somewhere.
Start with the website, then keep your name in front of people
Book a 15-minute call and we map where your business stands, starting with the website.