AI for local businesses
AI for Retail in New Hampshire
An AI receptionist that answers every call, a custom-coded website built for the next generation of AI search, and automation that follows up. Built in New Hampshire for retail shops here and for local businesses worldwide.
The countable leak
A line at the register and a phone that keeps ringing
It is the Saturday before a holiday and you are ringing up a line of customers. The phone keeps going: someone wants to know if you carry a certain brand, someone wants you to hold the last one in their size, someone wants your hours tomorrow. You cannot leave the register, so the calls ring out. The caller who wanted the hold drives to the shop that picked up.
- Do-you-carry-it calls while you are with a customer
- Special-order and hold requests that call once
- Holiday-hours and directions calls on your busiest days
- Gift card and event questions after close
Optimus builds local retail shops a single connected system: an AI receptionist that answers the phone while you are with a customer or after close, handles questions about hours and directions and takes down special orders and holds, a custom-coded website that gets found on Google and in AI answers when someone asks where to buy something nearby, and automation that texts back the calls you miss.
The missed-call text back runs on Go High Level, with your business texting approved by the carriers. See the Go High Level setup.
One system
Built around how retail shops actually work
An AI receptionist that answers while you are at the register
It picks up on the first ring when you are busy with a customer or closed for the night, answers hours, holiday hours, parking, and directions from the facts you give it, and takes down special-order and hold requests with a name and a callback number. You get the details as a text and decide what to do with them.
A website that gets found when someone asks where to buy it
We write and hand-code your site so what you carry, your hours, and how to find you are plain to Google and to the AI assistants people ask before they drive anywhere. It is the one place online you own, and it shows the shop the way a regular sees it.
Missed-call automation that keeps the sale in your store
When a call slips through on a busy afternoon, the caller gets a text back right away, so the person asking about a hold or a special order stays with you instead of calling the next shop. Every answered call reaches you as a summary, and every missed call gets its text.
Straight answers
Questions retail shops ask us
Can it tell a caller whether something is in stock?
Only if your inventory lives in a system it can read, which we check on the 15-minute call. Where it cannot, it does not guess: it takes the request, the item, and a callback number, and texts it to you so a person can check the shelf and call back.
Will it handle hours, holiday hours, and directions?
Yes, from the facts you give it, and you can change them whenever your hours change. Those are the calls that pile up on your busiest days, and none of them needs you to leave the register.
Do I need a website if people buy in the store, not online?
Yes. People look a shop up before they drive over, to check what it carries, when it is open, and where to park, and the AI assistants answer from what your website says. A site you own gives them the right answer in your words.
Can it take special orders and holds?
It takes the request: the item, the size or detail that matters, the caller's name, and a callback number, and sends it to you right away. You confirm the order or the hold yourself, so nothing is promised that you have not agreed to.
What do I own, and how do we scope it?
You own the website outright: the code, the domain, and the content. The AI receptionist runs as your own system, and we scope the whole build with you on a 15-minute call, so you leave knowing exactly what we would put in place.
Start with a website built for AI search. Build the system from there.
Salem, New Hampshire based, in person across southern NH and remote worldwide. Our specialty is the trades, and we help any small business. Give us 15 minutes and we will show you exactly what we would build for your business. You own everything we build.