OPTIMUSBUSINESS SOLUTIONS
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Social media marketing in New Hampshire

Social media marketing that keeps your business top of mind

Social media is the top of the funnel: the broadest form of awareness, a mix of personal and professional connections. We create the content and post it for you every week, and each week's numbers make the next better, so when someone needs the service, yours is the name they remember. Built in Salem, New Hampshire.

Book a 15-minute callSee how the system fits

Why it matters

What does social media marketing do for a small business?

It keeps your business top of mind with the people who already know you, or know someone who does, so your brand is the one they think of when they need the service. Optimus Business Solutions in Salem, New Hampshire makes the content and posts it for you every week. Each week's numbers show what your audience responds to, and that makes the next week's content better.

Most people are not ready to buy the second they see you. They see a finished job, a neighbor shares a post, an old customer sees your name again. Months later, when the need comes up, the business they remember is the one that stayed in front of them.

Book a 15-minute callSee how the system fits
A smartphone lying on a black cloth seat, its screen showing two blank gold speech-bubble shapes

How it runs

From your business to content that keeps you top of mind

  1. An open laptop with a dark reflective screen beside a notebook on a dark desk

    We learn your business and your voice

    Your services, the jobs you want more of, the people you serve, and the way you talk about the work. That becomes the rules every post is written by, and you set them.

  2. Simple workflow cards connected across a dark desk with a thread of gold light between them

    We make it and post it every week

    The posts that keep your name in front of the people who know you, or know someone who does, made around your business and posted for you every week. You never have to remember to post.

  3. A dark monitor with blurred gold interface glow beside headphones and a mug on a workbench

    Each week's numbers make the next better

    Every week we read the numbers to see what your audience responds to, and the next week's content is better for it. You see what is working, in plain words.

One go-to-market system

Where social media fits in the funnel

Revenue generation is a funnel, and every part talks to the others: the website talks to the professional platforms, and both talk to social media. Most owners start with the website, add AI search optimization, then social media on top. Paid advertising can supercharge any level of the funnel once an organic lead engine is built first.

  • Bottom of the funnel

    The website

    The conversion point. People judge the quality of your services by the quality of your website, so this is where trust is built and people are called to act.

    See custom-coded websites 

  • Middle of the funnel

    The professional platforms

    Google, Apple, Yelp, Bing and the rest. Someone who finds you here is ready to buy, and AI cross-references these platforms before it recommends a business.

    See AI search optimization 

  • Top of the funnel

    Social media

    The broadest form of awareness, a mix of personal and professional connections. Most are not ready to buy yet, so the job is to be the brand they think of when they are.

    You are here

See the whole revenue system 

Stay in front of the people who will need you

A black phone lying on a scarred dark workbench, a gold thread running from its corner across the bench

The top of the funnel, kept warm

Social media marketing from Optimus

  • Content made around your business and posted for you every week
  • Written by the rules you set for your voice and your services
  • Each week's numbers make the next week's content better
  • Part of one system with your website and the professional platforms
  • Paid ads added once the organic lead engine is built

Posting when there is time

  • A post goes up when someone remembers to make one
  • Each post starts from a blank screen
  • What worked last month is a guess
  • Social media runs on its own, apart from the website
  • Ad money spent before the basics are in place

Questions owners ask

Straight answers before you book

Answered in seconds from this site only, with a link to where each answer is written.

What does social media marketing do for a small business?

It keeps your business top of mind with the people who know you, or know someone who does, before they need you. Social media is the broadest form of awareness, a mix of personal and professional connections. When they do need the service, your brand is the one they think of.

Who creates the content?

We do, and we post it for you every week. It is built around your business, your services, and the way you talk about the work, and you set the rules it follows. Each week's numbers show what your audience responds to, and that makes the next week's content better.

Will social media bring in customers right away?

Usually not the day a post goes up, and that is expected. Most people are not ready to buy the second they see you. Social media keeps you top of mind, and the professional platforms and the website catch them when they are ready to call.

Should I run paid ads on social media?

Paid advertising can supercharge any level of the funnel. It works best once an organic lead engine is built first, so the ad money lands on a website and professional platforms that already turn visitors into customers.

Do I need a website first?

It is the best place to start. The website is the bottom of the funnel, the conversion point everything else sends people to. Most owners start with a custom-coded website, add AI search optimization on the professional platforms, then social media on top.

How does social media connect to the rest of the system?

It is one part of one go-to-market system: the website talks to the professional platforms, and both talk to social media. Social media builds the awareness, the platforms catch the people who are ready to buy, and the website turns them into customers.

Ask on a 15-minute call →

Start with the website, then keep your brand top of mind

Book a 15-minute call and we map where your business stands on each level of the funnel, starting with the website.

Book a 15-minute callSee custom-coded websites