Google Business Profile posts
Google Business Profile posts every week
The profile beside your name in Google Search and Maps is often the first thing a ready customer sees. We keep it showing fresh work, offers and photos.
Google Business Profile posts
What do Google Business Profile posts do for my business?
They show people who are already searching for your service that you are open, working and worth the call. Optimus Business Solutions in Salem, New Hampshire makes the posts and puts them on your profile every week: updates about recent jobs, offers with their own button, events, and real photos. Google shows posts on your profile in Search and Maps and archives older ones, so a profile that stops posting starts to look quiet next to a competitor who keeps going.
Who is on Google Business Profile
Who looks at your Google profile
People who look you up on Google usually have a reason today: a furnace that will not start, a roof that leaked overnight, a breaker that keeps tripping. They compare a few profiles side by side, look at the photos, read the reviews and check whether the business seems active. A recent post with a real job photo tells them you are busy and real. That is why this platform comes first.
- Homeowners searching with a problem that needs fixing soon
- People on Maps checking who is close and open now
- Customers comparing you with the next profile before they call
Before the posts
First, a profile that is claimed and complete
Posts help most when the profile under them is right: verified, in the correct categories, with your services, hours, service area and photos filled in. Claiming and optimizing your profile is part of AI search optimization, which handles that setup. Once the profile is solid, the weekly posts build on it.
- Verified and in your business name
- Categories, services and service area filled in
- Logo, cover and job photos in place
Every week
Updates, offers and events, posted for you
Google gives a profile three kinds of posts, and we use all of them. Updates share a finished job or a seasonal tip, with a button to call, book or read more. Offers carry their own dates, terms and, when you want one, a coupon code. Events have start and end dates, for things like an open house or a community day. Each post carries a real photo from your work.
- Job photos with the short story of the fix
- Seasonal posts timed to when your calls pick up
- Offers with dates and terms, when you run one
Every week
The numbers, read back in plain words
Your profile keeps its own numbers: how many people viewed it on Search and Maps, how many tapped to call, asked for directions or clicked through to your website, and which search terms showed your profile. We read them every week. Those numbers decide the next posts: more of what made the phone ring, less of what nobody touched.
- Calls, direction requests and website clicks
- The searches people used to find you
- What we will change next week, and why
Keep going
Where this connects
Every part of the system talks to the others: the posts, the professional platforms and the website.
Questions owners ask
Google Business Profile: straight answers
What makes a good Google Business Profile post?
A good post is plain and specific: a real photo of a real job, a sentence or two on what was wrong and what you did, and a button to call or book. A water heater swapped in a cramped basement says more than any tagline.
Can you post photos from my jobs?
Yes, and those photos are the best material you have. Send pictures from your phone when you finish a job, and we pick the clearest, write the post around it and put it up. Nothing goes up that you have not cleared, and faces and house numbers stay out of frame.
Does posting change where I show up on Google?
Google does not promise that posts move a profile up, and we will not either. What posts do is make the profile look active and give a searcher more reasons to pick you once they see it. Placement depends on your listing, reviews and website together.
Can my offers include a coupon code?
Yes. An offer post can carry a title, the dates it runs, terms and conditions, a coupon code and a link to redeem it, and Google adds a View offer button on its own. We set the dates so the offer drops off when it ends, and nothing stale sits on your profile.
What if a customer asks a question or leaves a review?
Replying to reviews and keeping the listing details correct belong to AI search optimization. The posting side still pays attention to what customers ask, because the same questions make good posts. If people keep asking whether you take weekend calls, that becomes next week's update.
Start with the website, then keep your name in front of people
Book a 15-minute call and we map where your business stands, starting with the website.