AI for the trades
AI for Plumbers in New Hampshire
An AI receptionist that answers every call, a custom-coded website built for the next generation of AI search, and custom AI agents that follow up. Built in New Hampshire for plumbing companies here and for trade businesses worldwide.
The countable leak
An inch of water on the floor will not wait for voicemail
A pipe lets go under a kitchen sink at 11pm and water is spreading across the floor toward the living room carpet. The homeowner does not know where the shutoff is, so they panic and dial. If your phone rings out, they do not leave a message and wait. They scroll to the next plumber and the next, and whoever answers gets the after-hours rate, the repair, and every callback that household makes for the next ten years.
- Late-night burst pipes and water-heater failures
- Sewer and drain backups that call in a panic and will not wait
- Weekend and holiday overflow when your line is already busy
- Repipe and remodel estimates that start as one dripping-valve call
Optimus builds plumbing companies one connected system: an AI receptionist that answers every call at any hour and texts you the job, a custom-coded website that ranks in Google and gets quoted in AI answers, and custom AI agents that text back the calls you miss under a sink. It exists because water emergencies do not wait for business hours and neither does the customer's next phone call.
The missed-call text back comes with CRM setup, with your business texting approved by the carriers. See CRM setup on Go High Level.
One system
Built around how plumbing companies actually work
An AI receptionist that answers the 11pm burst pipe
It picks up before the water reaches the carpet, tells the caller where a main shutoff usually is, gets the address, and texts you the emergency at once. It does the work of a calm call-taker who never sleeps and never lets a flooding-kitchen call hit voicemail.
A website built to be found when someone searches at midnight
We hand-code your site so it loads fast on a phone and is structured for both Google and AI engines. When a homeowner types or asks an AI who to call for a water heater leaking into the garage, your services, your neighborhoods, and your emergency hours are laid out so you can be surfaced and cited, not buried under directory listings.
Missed-call automation for the calls you take under a house
In a crawl space with a wrench in your hand, you cannot answer. A missed call fires an instant text that holds the customer until you are out from under the house, instead of losing them to the next name in the search results. Every answered call reaches you as a summary, and every missed call gets its text.
Straight answers
Questions plumbing companies ask us
My customers are older. Will they trust an AI answering the phone?
It speaks in a plain calm voice and never pretends to be a person, then it helps: it can tell a panicked caller how to find the shutoff, and it texts you the address at once. Older customers tend to care most that the phone got answered at all when water was on the floor. Listen to a live example before you decide.
What happens on a real emergency like a gas water heater or a sewage backup?
It recognizes the difference. On a suspected gas smell it tells the caller to leave and call the gas utility and 911, then alerts you at once. On a sewage backup it flags the call as priority in the summary it sends you. It handles intake, not the repair, and it never tries to diagnose a fix down the line.
Can it quote a price for a repipe or a water heater over the phone?
No, and it will not guess. It gathers the details for the estimate or the service call and leaves the number to you on site. Trying to price a repipe blind is how customers get burned, so it does not do it. It hands you a caller who is expecting your call back and your quote in person.
I miss calls because I am under a sink. How does the text-back help?
The moment a call rings out, the customer gets a text from your number that says you are on a job and will call right back, and asks what they need. That single message is often the difference between them waiting for you and them dialing the next plumber while their floor is still wet.
What do I actually own here?
You own the website and everything in it, the code, the domain, and the content. The AI receptionist works as your system, catching the jobs you were losing after hours, and we walk you through exactly what we would build when we reply to your inquiry. It answers the 11pm burst pipe whether or not you are awake.
Start with a website built for AI search. Build the system from there.
Salem, New Hampshire based, in person across southern NH and remote worldwide. Our specialty is the trades, and we help any small business. Submit an inquiry and Anthony replies within one business day with exactly what we would build for your business. You own everything we build.