AI for the trades
AI for Plumbers in New Hampshire
A disclosed AI receptionist that answers every call, a custom-coded website built for the next generation of AI search, and automation that follows up. Built in New Hampshire for plumbing companies here and for trade businesses nationwide.
The countable leak
An inch of water on the floor will not wait for voicemail
A pipe lets go under a kitchen sink at 11pm and water is spreading across the floor toward the living room carpet. The homeowner does not know where the shutoff is, so they panic and dial. If your phone rings out, they do not leave a message and wait. They scroll to the next plumber and the next, and whoever answers gets the after-hours rate, the repair, and every callback that household makes for the next ten years.
- Late-night burst pipes and water-heater failures
- Sewer and drain backups that call in a panic and will not wait
- Weekend and holiday overflow when your line is already busy
- Repipe and remodel estimates that start as one dripping-valve call
Optimus builds plumbing companies one connected system: an AI receptionist that answers every call and books the job at any hour, a custom-coded website that ranks in Google and gets quoted in AI answers, and automation that texts back the calls you miss under a sink. It exists because water emergencies do not wait for business hours and neither does the customer's next phone call.
One system
Built around how plumbing companies actually work
An AI receptionist that answers the 11pm burst pipe
It picks up before the water reaches the carpet, tells the caller where a main shutoff usually is, gets the address, and books the emergency visit into your schedule. It states that it is an AI assistant, then it does the work of a calm dispatcher who never sleeps and never lets a flooding-kitchen call hit voicemail.
A website built to be found when someone searches at midnight
We hand-code your site so it loads fast on a phone and is structured for both Google and AI engines. When a homeowner types or asks an AI who to call for a water heater leaking into the garage, your services, your neighborhoods, and your emergency hours are laid out so you can be surfaced and cited, not buried under directory listings.
Missed-call automation for the calls you take under a house
In a crawl space with a wrench in your hand, you cannot answer. A missed call fires an instant text that holds the customer until you are out from under the house, instead of losing them to the next name in the search results. Booked or missed, every call is logged with a recording and the details.
Straight answers
Questions plumbing companies ask us
My customers are older. Will they trust an AI answering the phone?
It opens by saying it is an AI assistant, in a plain calm voice, then it helps: it can tell a panicked caller how to find the shutoff and it books the visit. Older customers tend to care most that the phone got answered at all when water was on the floor. Listen to a live example before you decide.
What happens on a real emergency like a gas water heater or a sewage backup?
It recognizes the difference. On a suspected gas smell it tells the caller to leave and call the gas utility and 911, then alerts you at once. On a sewage backup it flags the call as priority and books it under your emergency rule. It handles intake and dispatch, not the repair, and it never tries to diagnose a fix down the line.
Can it quote a price for a repipe or a water heater over the phone?
No, and it will not guess. It gathers the details, books the estimate or the service call, and leaves the number to you on site. Trying to price a repipe blind is how customers get burned, so it does not do it. It sets the appointment and hands you a caller who is expecting your quote in person.
I miss calls because I am under a sink. How does the text-back help?
The moment a call rings out, the customer gets a text from your number that says you are on a job and will call right back, and asks what they need. That single message is often the difference between them waiting for you and them dialing the next plumber while their floor is still wet.
What does it cost and can I cancel?
You get your exact price on a 15-minute call. The site is a project you own, the AI is a flat monthly line with no per-minute meter, and it is month to month. If it is not earning its keep booking after-hours jobs, you cancel. No lock-in.
Start with a website built for AI search. Build the system from there.
Salem, New Hampshire based, in person across southern NH and remote nationwide. Our specialty is the trades, and we help any small business. Your price is quoted to your business, so give us 15 minutes and leave with your exact number. Month to month, cancel anytime, and you own everything we build.