AI for the trades
AI for Pest Control in New Hampshire
An AI receptionist that answers every call, a custom-coded website built for the next generation of AI search, and custom AI agents that follow up. Built in New Hampshire for pest control companies here and for trade businesses worldwide.
The countable leak
Guests tomorrow, roaches tonight. They need someone today
A homeowner spots roaches scattering across the kitchen counter the night before they are hosting family, and they want it gone now. It is an emotional, urgent call, so they dial pest control companies one after another. You are mid-route, suited up and running a power sprayer at another home, so you cannot pick up. They do not leave a message. They keep dialing, and the same-day treatment and the recurring quarterly plan go to whoever answered.
- Urgent infestation calls the customer wants handled today
- Wasp, hornet, and stinging-insect calls near a door or a child
- Recurring quarterly plans that start with one panicked call
- Rodent and bed-bug jobs that shop several companies fast
Optimus builds pest control companies one connected system: an AI receptionist that answers every treatment call, a custom-coded website that gets found in Google and in AI answers, and custom AI agents that text back the calls you miss on a route. It is built for a trade where a bug sighting sends a customer straight to the phone, and disgust makes them call until someone answers.
The missed-call text back comes with CRM setup, with your business texting approved by the carriers. See CRM setup on Go High Level.
One system
Built around how pest control companies actually work
An AI receptionist that answers the panic call about roaches
While you are suited up on a route, it answers the urgent call, asks what pest and where they are seeing it, whether anyone has a sting allergy, and the address, then texts you the details. It captures the same-day job and the recurring plan that would otherwise go to voicemail while you spray.
A website built to be found and cited for pest control
We hand-code your site to load fast and to be readable by Google and by AI answers, so when a homeowner searches or asks an AI who handles roaches, wasps, rodents, or bed bugs in your area, your services, your service area, and your treatment options are structured to be surfaced and quoted ahead of the national franchises.
Missed-call automation for a tech running a sprayer
In a crawl space or behind a power sprayer, you cannot answer. A missed call sends an instant text that holds the customer until you can call, so a same-day infestation call does not walk to the next company while their guests are arriving. Every call is captured in one place with the details and the recording.
Straight answers
Questions pest control companies ask us
My customers are grossed out and want reassurance. Will an AI be enough?
It never pretends to be a person, and it does the reassuring part: it asks what they are seeing, checks for a sting allergy, and texts you the job for a fast callback. A customer who just found roaches before company arrives mostly wants to know help is coming today. You can hear a live example before deciding it fits.
What about a stinging-insect emergency, like a wasp nest and someone allergic?
It asks whether anyone has a sting allergy and, if the situation is a medical emergency, tells the caller to seek medical help first, then flags the job as priority for you. It handles the intake and urgency, not medical advice, and it never tells anyone to approach a nest themselves.
Can it tell a customer exactly what chemical or treatment I will use?
No, and it should not. Product choice depends on the pest, the property, pets, and children, which is your call as the licensed applicator. It captures the pest and the conditions for the visit, then leaves the treatment plan and any safety guidance to you on site rather than guessing.
A lot of my value is recurring plans. Does it help sell those?
It captures the one-time urgent call for you, and because that call is answered instead of lost, you get the chance to convert it into a quarterly or monthly plan on the visit. Answering the panic call is the front door to the recurring account, and it makes sure that door is never a voicemail.
What do I actually own?
You own the finished website: the code, the domain, and the content are all yours. The AI receptionist works as your own system, answering when the calls climb in summer, and we walk you through exactly what we would build after your inquiry.
Start with a website built for AI search. Build the system from there.
Salem, New Hampshire based, in person across southern NH and remote worldwide. Our specialty is the trades, and we help any small business. Submit an inquiry and Anthony replies within one business day with exactly what we would build for your business. You own everything we build.