A gold work light picks out the copper lines and service valves of an HVAC condenser at night, a manifold gauge set hosed to it, the left side falling into dark shadow.

AI for the trades

AI for HVAC in New Hampshire

A disclosed AI receptionist that answers every call, a custom-coded website built for the next generation of AI search, and automation that follows up. Built in New Hampshire for HVAC contractors here and for trade businesses nationwide.

The countable leak

A furnace dies at 11pm and the house is already cold

It is 9 degrees out and a furnace quits at 11pm. The homeowner has a newborn and a cold house, so they start calling. Your line goes to voicemail because you are asleep after a fourteen-hour day. By the time you hear the message at 6am, they have already booked the company that picked up, and that first no-heat call was going to lead to a full system replacement in the spring.

  • After-hours no-heat and no-cool emergency calls
  • Peak-season overflow when every line is already ringing
  • Annual maintenance-agreement renewals that call once and give up
  • System-replacement quotes that start as a simple repair call

Optimus builds HVAC companies a single connected system: an AI receptionist that answers every call day or night and books the service slot, a custom-coded website that gets found in Google and in AI answers like ChatGPT, and automation that texts back the calls you miss. It is built for the reality that you cannot answer the phone from inside an attic or on top of a rooftop unit.

A gold 3D waveform hovering above a phone lying flat on a dark desk

One system

Built around how HVAC contractors actually work

  1. Phone receiving a service call on the console of a work truck at night

    An AI receptionist that never sends a no-heat call to voicemail

    It answers on the first ring at 2am in January, asks whether it is no heat, no cool, or a maintenance visit, captures the address and the equipment, and books the slot straight into your calendar. It tells the caller it is an AI assistant, then it handles the call. You wake up to booked jobs, not a full voicemail box.

  2. A laptop with a blank glowing screen on a woodshop bench among shavings and tools

    A website that gets found in Google and in AI answers

    We write and hand-code your site so it loads fast, reads clean to Google, and can actually be cited when a homeowner asks ChatGPT or an AI Overview who to call for a dead furnace. Your service areas, your equipment brands, and your emergency availability are structured so both search engines and AI engines can quote you.

  3. Desk at dusk with an empty coffee mug and paperwork stacked in a done tray

    Missed-call automation that closes the gap on the roof

    When you genuinely cannot pick up because you are on a rooftop package unit or elbow-deep in an air handler, a missed call triggers an instant text that keeps the customer with you instead of dialing the next company. Every call, booked or missed, lands in one place with the recording and the details.

Straight answers

Questions HVAC contractors ask us

Will homeowners hang up when they realize it is an AI answering?

It says up front that it is an AI assistant, then it does the job: confirms whether it is no heat or no cool, gets the address, and books the visit. Most callers care that someone competent picked up at midnight, not that it was a person. You can hear exactly how it sounds before you spend a dollar.

What about a real emergency, like a caller who smells gas?

The receptionist is set up to recognize a gas or carbon-monoxide call and tell the caller to leave the home and call their gas utility and 911 first, then it flags the call to you immediately. It is built to book routine and after-hours service, not to talk anyone through a life-safety event.

Can it handle the difference between a maintenance call and an emergency?

Yes. It triages on the way in: a tune-up or filter question gets booked into a normal slot, a no-heat call in a cold snap gets flagged as priority and routed by whatever rule you set, including waking you or the on-call tech. What it cannot do is diagnose the fault or quote a compressor over the phone, and it does not pretend to.

We already have someone answering during the day. Does this replace them?

It does not have to. Most HVAC companies point it at the overflow and the after-hours hole: the calls that ring out when your office is slammed in a heat wave or closed at night. Your person keeps the daytime relationships, and nothing rings out to voicemail anymore.

How do you price it, and am I locked into a contract?

You get your exact price on a 15-minute call, not a per-minute meter that punishes you in July. The website is built as a project you own outright, the AI runs on a flat monthly line, and it is month to month. No metered surprises, no cancellation fight.

Hear it handle a call

Start with a website built for AI search. Build the system from there.

Salem, New Hampshire based, in person across southern NH and remote nationwide. Our specialty is the trades, and we help any small business. Your price is quoted to your business, so give us 15 minutes and leave with your exact number. Month to month, cancel anytime, and you own everything we build.