AI for the trades
AI for HVAC in New Hampshire
An AI receptionist that answers every call, a custom-coded website built for the next generation of AI search, and custom AI agents that follow up. Built in New Hampshire for HVAC contractors here and for trade businesses worldwide.
The countable leak
A furnace dies at 11pm and the house is already cold
It is 9 degrees out and a furnace quits at 11pm. The homeowner has a newborn and a cold house, so they start calling. Your line goes to voicemail because you are asleep after a fourteen-hour day. By the time you hear the message at 6am, they have already booked the company that picked up, and that first no-heat call was going to lead to a full system replacement in the spring.
- After-hours no-heat and no-cool emergency calls
- Peak-season overflow when every line is already ringing
- Annual maintenance-agreement renewals that call once and give up
- System-replacement quotes that start as a simple repair call
Optimus builds HVAC companies a single connected system: an AI receptionist that answers every call day or night and texts you the job details, a custom-coded website that gets found in Google and in AI answers like ChatGPT, and custom AI agents that text back the calls you miss. It is built for the reality that you cannot answer the phone from inside an attic or on top of a rooftop unit.
The missed-call text back comes with CRM setup, with your business texting approved by the carriers. See CRM setup on Go High Level.
One system
Built around how HVAC contractors actually work
An AI receptionist that never sends a no-heat call to voicemail
It answers on the first ring at 2am in January, asks whether it is no heat, no cool, or a maintenance visit, captures the address and the equipment, and texts you the summary so you can call back first. You wake up to a list of real jobs to call back, not a full voicemail box.
A website that gets found in Google and in AI answers
We write and hand-code your site so it loads fast, reads clean to Google, and can actually be cited when a homeowner asks ChatGPT or an AI Overview who to call for a dead furnace. Your service areas, your equipment brands, and your emergency availability are structured so both search engines and AI engines can quote you.
Missed-call automation that closes the gap on the roof
When you genuinely cannot pick up because you are on a rooftop package unit or elbow-deep in an air handler, a missed call triggers an instant text that keeps the customer with you instead of dialing the next company. Every answered call reaches you as a summary, and every missed call gets its text.
Straight answers
Questions HVAC contractors ask us
Will homeowners hang up when they realize it is an AI answering?
It never pretends to be a person, and it gets straight to the job: confirms whether it is no heat or no cool, gets the address, and texts you the details for a fast callback. Most callers care that someone competent picked up at midnight, not that it was a person. You can hear exactly how it sounds before you spend a dollar.
What about a real emergency, like a caller who smells gas?
The receptionist is set up to recognize a gas or carbon-monoxide call and tell the caller to leave the home and call their gas utility and 911 first, then it flags the call to you immediately. It is built to take routine and after-hours service calls, not to talk anyone through a life-safety event.
Can it handle the difference between a maintenance call and an emergency?
Yes. It triages on the way in: a tune-up or filter question is noted as routine, and a no-heat call in a cold snap gets flagged as priority in the summary you get, so you know which callback comes first. What it cannot do is diagnose the fault or quote a compressor over the phone, and it does not pretend to.
We already have someone answering during the day. Does this replace them?
It does not have to. Most HVAC companies point it at the overflow and the after-hours hole: the calls that ring out when your office is slammed in a heat wave or closed at night. Your person keeps the daytime relationships, and nothing rings out to voicemail anymore.
What do I own, and how do we scope it?
You own the website outright: the code, the domain, and the content are yours to keep. The AI runs as your own system, answering every call, and we scope the whole build with you after your inquiry so you know exactly what we would put in place. It keeps picking up through your busiest July stretch without missing a call.
Start with a website built for AI search. Build the system from there.
Salem, New Hampshire based, in person across southern NH and remote worldwide. Our specialty is the trades, and we help any small business. Submit an inquiry and Anthony replies within one business day with exactly what we would build for your business. You own everything we build.