AI for the trades
AI for Flooring Companies in New Hampshire
A disclosed AI receptionist that answers every call, a custom-coded website built for the next generation of AI search, and automation that follows up. Built in New Hampshire for flooring companies here and for trade businesses nationwide.
The countable leak
An insurance replacement will not wait mid-install
A homeowner's living room floor buckled after a dishwasher leak, and their insurance wants it replaced, so they call flooring companies during their lunch break to schedule an estimate. You are on your knees mid-install, snapping in the next run of luxury vinyl plank with adhesive setting under a fresh row, and there is no stopping to answer. The call rings out. By the time you are off your knees that afternoon, the insurance replacement job is booked with the company that answered.
- Insurance replacement jobs after water or subfloor damage
- Estimate calls while you are on your knees mid-install
- New-construction and remodel flooring bids that shop around
- Refinish and repair calls that turn into whole-house replacements
Optimus builds flooring companies one connected system: an AI receptionist that answers and books every estimate request, a custom-coded website that gets found in Google and in AI answers, and automation that texts back the calls you miss on an install. It is built for a trade where the job depends on booking the measure, and you spend your days on your knees laying floor.
One system
Built around how flooring companies actually work
An AI receptionist that books the measure while you install
On your knees setting plank, you cannot answer. It answers instead, asks what flooring type, the rough square footage, and whether it is a repair, a replacement, or new construction, then books the in-home measure. It says it is an AI assistant, then it captures the estimate that would otherwise ring out while your adhesive sets.
A website built to be found and cited for flooring
We hand-code your site to load fast and to be readable by Google and by AI answers, so when a homeowner searches or asks an AI who installs hardwood, tile, or vinyl plank in your area, your products, your service area, and your work are structured to be surfaced and quoted ahead of the big-box installers and lead brokers.
Missed-call automation for a knee-down install day
During an install your hands and your knees are committed and the phone goes unanswered. A missed call sends an instant text that holds the homeowner until you can call, so an insurance replacement does not walk to the next flooring company. Every estimate request is captured in one place with the details and the recording.
Straight answers
Questions flooring companies ask us
Flooring buyers want to see samples with a person. Will an AI put them off?
It says it is an AI assistant, then it captures the flooring type, the square footage, and the room, and it books the in-home measure where the samples and the real conversation happen. Homeowners scheduling estimates reward the company that answered first. You can hear a sample before deciding it suits your customers.
Can it quote a price per square foot over the phone?
No. Material, subfloor condition, transitions, and removal of the old floor all change the number, so it gathers the basics and books the measure where you quote it accurately. It will not guess a per-foot price that you would have to raise once you find the damaged subfloor underneath.
A lot of my work is insurance claims. Can it handle that kind of call?
It asks whether the job is an insurance replacement and captures the loss and the carrier details so you arrive ready. It cannot approve a claim or promise coverage, and it does not imply it can. It books the measure and leaves the claim itself to the adjuster and the homeowner.
What will it not do for a flooring company?
It does not recommend a specific product, price the job, or judge a subfloor sight unseen, because those need your eye in the room. It handles intake, qualification, and booking. A caller wanting deep product advice gets their question captured and routed to you, not a made-up recommendation.
How much does it cost and am I locked in?
You get your exact price on a 15-minute call. The website is a project you own, the AI is a flat monthly line with no per-lead or per-minute meter, and it is month to month. Your bill does not change with how many installs you booked that month.
Start with a website built for AI search. Build the system from there.
Salem, New Hampshire based, in person across southern NH and remote nationwide. Our specialty is the trades, and we help any small business. Your price is quoted to your business, so give us 15 minutes and leave with your exact number. Month to month, cancel anytime, and you own everything we build.