AI for the trades
AI for Flooring Companies in New Hampshire
An AI receptionist that answers every call, a custom-coded website built for the next generation of AI search, and custom AI agents that follow up. Built in New Hampshire for flooring companies here and for trade businesses worldwide.
The countable leak
An insurance replacement will not wait mid-install
A homeowner's living room floor buckled after a dishwasher leak, and their insurance wants it replaced, so they call flooring companies during their lunch break to schedule an estimate. You are on your knees mid-install, snapping in the next run of luxury vinyl plank with adhesive setting under a fresh row, and there is no stopping to answer. The call rings out. By the time you are off your knees that afternoon, the insurance replacement job is booked with the company that answered.
- Insurance replacement jobs after water or subfloor damage
- Estimate calls while you are on your knees mid-install
- New-construction and remodel flooring bids that shop around
- Refinish and repair calls that turn into whole-house replacements
Optimus builds flooring companies one connected system: an AI receptionist that answers every estimate request, a custom-coded website that gets found in Google and in AI answers, and custom AI agents that text back the calls you miss on an install. It is built for a trade where the job depends on booking the measure, and you spend your days on your knees laying floor.
The missed-call text back comes with CRM setup, with your business texting approved by the carriers. See CRM setup on Go High Level.
One system
Built around how flooring companies actually work
An AI receptionist that takes the measure call while you install
On your knees setting plank, you cannot answer. It answers instead, asks what flooring type, the rough square footage, and whether it is a repair, a replacement, or new construction, then texts you the details for the in-home measure. It captures the estimate that would otherwise ring out while your adhesive sets.
A website built to be found and cited for flooring
We hand-code your site to load fast and to be readable by Google and by AI answers, so when a homeowner searches or asks an AI who installs hardwood, tile, or vinyl plank in your area, your products, your service area, and your work are structured to be surfaced and quoted ahead of the big-box installers and lead brokers.
Missed-call automation for a knee-down install day
During an install your hands and your knees are committed and the phone goes unanswered. A missed call sends an instant text that holds the homeowner until you can call, so an insurance replacement does not walk to the next flooring company. Every estimate request is captured in one place with the details and the recording.
Straight answers
Questions flooring companies ask us
Flooring buyers want to see samples with a person. Will an AI put them off?
It never pretends to be a person, and it captures the flooring type, the square footage, and the room for the in-home measure where the samples and the real conversation happen. Homeowners scheduling estimates reward the company that answered first. You can hear a sample before deciding it suits your customers.
Can it quote a price per square foot over the phone?
No. Material, subfloor condition, transitions, and removal of the old floor all change the number, so it gathers the basics for the measure where you quote it accurately. It will not guess a per-foot price that you would have to raise once you find the damaged subfloor underneath.
A lot of my work is insurance claims. Can it handle that kind of call?
It asks whether the job is an insurance replacement and captures the loss and the carrier details so you arrive ready. It cannot approve a claim or promise coverage, and it does not imply it can. It captures what you need for the measure and leaves the claim itself to the adjuster and the homeowner.
What will it not do for a flooring company?
It does not recommend a specific product, price the job, or judge a subfloor sight unseen, because those need your eye in the room. It handles intake and qualification. A caller wanting deep product advice gets their question captured and routed to you, not a made-up recommendation.
What do I own here?
You own the website and everything in it, the code, the domain, and the content. The AI system is yours to run, answering install calls at any hour, and we scope the whole build with you after your inquiry. It works the same no matter how many installs come in.
Start with a website built for AI search. Build the system from there.
Salem, New Hampshire based, in person across southern NH and remote worldwide. Our specialty is the trades, and we help any small business. Submit an inquiry and Anthony replies within one business day with exactly what we would build for your business. You own everything we build.