AI for the trades
AI for Electricians in New Hampshire
A disclosed AI receptionist that answers every call, a custom-coded website built for the next generation of AI search, and automation that follows up. Built in New Hampshire for electrical contractors here and for trade businesses nationwide.
The countable leak
The breaker will not reset and dinner is on hold
Half a house goes dark right at dinner. A breaker keeps tripping and will not reset, and the homeowner is worried it is a fire risk, so they start calling electricians. You are mid-service with a dead front off a panel and a tester in your hand, and you are not putting that down to answer. The call rolls to voicemail, and by the time you check it, they have booked the electrician whose phone got picked up.
- Power-out and repeated-breaker-trip calls that fear a fire
- After-hours no-power emergencies at homes with medical equipment
- Panel upgrade and EV-charger quotes that begin as a small service call
- Overflow calls while you are mid-job and cannot break contact
Optimus builds electrical contractors one connected system: an AI receptionist that answers every call and books the service, a custom-coded website that gets found in Google and in AI answers, and automation that texts back the calls you miss with a panel open. It is built for a trade where you cannot take a hand off the work to grab a ringing phone.
One system
Built around how electrical contractors actually work
An AI receptionist that answers while your hands are on the work
With a panel open and a tester in your hand, you cannot pick up. It answers instead, asks whether the power is fully out or a breaker keeps tripping, gets the address, and books the visit. It says it is an AI assistant, then it captures the safety-relevant details so you arrive already knowing what you are walking into.
A website built to be found and cited for electrical work
We hand-code your site to load fast and to be readable by both Google and AI engines, so when a homeowner searches or asks an AI who does panel upgrades or emergency electrical work in your area, your services, your licensing, and your service area are structured to be surfaced and quoted rather than lost in a directory.
Missed-call automation that keeps a scared caller with you
A repeated-trip breaker call feels like an emergency to the homeowner. When you miss it because you are working live, an instant text goes out to hold them until you can call, instead of leaving them to dial the next name while they are worried about a fire. Every call is logged with the recording and the intake.
Straight answers
Questions electrical contractors ask us
Electrical work feels serious. Will people trust an AI to answer?
It states plainly that it is an AI assistant, then it handles the call competently: it asks the right safety questions, captures the situation, and books the visit. Homeowners worried about a burning smell care that the phone got answered, not who answered it. You can hear a live sample before committing.
What if someone calls about sparking, a burning smell, or exposed wiring?
It is set up to recognize a fire-risk call, tell the caller to shut off the breaker if they safely can and call 911 if there is smoke or flame, and alert you immediately as priority. It manages intake and urgency; it does not talk anyone through touching live wires, and it never tries to diagnose the fault over the phone.
Can it tell a real emergency from a routine job?
Yes. A dead outlet or a lighting question gets booked into a normal slot, while a whole-house outage or a repeatedly tripping breaker gets flagged and routed by your emergency rule. It qualifies on the way in so your day is scheduled sensibly and the genuinely urgent calls reach you first.
I lose calls when I am mid-job. How does the automation fix that?
The instant a call rings out while you are working live, the caller gets a text from your number saying you are on a job and will call right back. That message keeps a panel-upgrade lead or an emergency caller from moving on to the next electrician before you have wiped your hands.
How does pricing work and can I leave?
You get your exact number on a 15-minute call. The website is a project you own, the AI runs on a flat monthly line with no per-minute meter, and it is month to month. Nothing about your bill changes because you had a busy week.
Start with a website built for AI search. Build the system from there.
Salem, New Hampshire based, in person across southern NH and remote nationwide. Our specialty is the trades, and we help any small business. Your price is quoted to your business, so give us 15 minutes and leave with your exact number. Month to month, cancel anytime, and you own everything we build.